Remote
Remote
Senior
Freelance
18 days ago
💰$45 - $50/hour
contractremotemarketinggrowth marketingpaid acquisition
Requirements
- •3–5 years of experience in performance marketing, paid media, or growth marketing with a BS/BA; or equivalent work experience.
- •Hands-on experience with at least one paid media platform (e.g., Meta, Snapchat, Reddit, The Trade Desk, or similar).
- •Familiarity with mobile measurement platforms (e.g., Adjust, AppsFlyer) and an understanding of how attribution frameworks inform paid media decisions.
- •A data-driven mindset comfortable working with performance data and translating numbers into clear, actionable takeaways.
- •Strong organizational skills and attention to detail; ability to follow processes carefully and adapt approach when needed.
- •Clear written and verbal communication skills to summarize experiment results and share channel recommendations effectively.
- •Genuine curiosity about digital advertising trends and eagerness to explore new channels.
- •Belief in the mission of helping everyday people build financial security.
What You'll Do
- •Support the development and execution of a structured testing roadmap for new and emerging paid media channels, including programmatic display, Reddit, Snapchat, and alternative platforms.
- •Manage day-to-day campaign setup, trafficking, and pacing across new channel tests, exercising judgment on optimizations and escalating to the Senior Paid Acquisition Manager on larger strategic decisions.
- •Partner with the Creative team to brief and iterate on ad assets tailored to new platform environments.
- •Identify incrementality and lift study opportunities, collaborate with the Analytics team to design the test structure, and own the launch and ongoing performance monitoring of each experiment.
- •Track and report on key performance indicators for new channel initiatives, translating data into clear summaries for internal stakeholders.
- •Maintain organized records of test results, learnings, and optimization actions to build a shared knowledge base for the team.
- •Support acquisition growth across brand portfolio—Acorns, Acorns Early, and GoHenry—with a focus on US-based performance.
- •Work collaboratively with Analytics, Creative, and other marketing teammates to execute experiments efficiently and surface actionable insights.
- •Actively monitor the AdTech landscape—including gaming platforms (e.g., Roblox, Discord), community platforms, and emerging programmatic DSPs—and bring forward channel opportunities for the team to evaluate.
Nice to Have
- •Exposure to Marketing Mix Modeling (MMM)
Benefits
- •Competitive hourly rates
- •Talented and motivated team who care deeply about one another, mission, and customers
- •Opportunity to create a new world solving big societal challenges through meaningful work
