Remote
Remote
Director
Full Time
about 14 hours ago
💰$205,000 - $220,000
remotedirectormarketingpaid acquisitionAI-driven marketingpeople management
Requirements
- •BS/BA in Business, Marketing, or a related field.
- •10+ years of acquisition marketing experience for mobile apps and web with proven record managing large-scale budgets efficiently.
- •Deep knowledge of paid acquisition channels, offline channels, brand media campaigns, and native ads.
- •Result-driven professional with relentless experimentation mindset and broad exposure across digital and traditional acquisition channels.
- •Uncompromising attention to detail in auditing tracking, brand consistency, and data accuracy.
- •Strategic problem solver with first-principles thinking who thrives in ambiguity.
- •Strong analytical skills including mastery of Excel, analytics platforms, and advanced growth automation/bid management tools.
- •Understanding of how paid signals influence organic rankings (SEO) and app store visibility (ASO).
- •Passion for mission and understanding of growth and acquisition supporting financial best interests of customers.
- •5+ years of people management experience.
- •Experience motivating, supporting, and developing team members to meet performance expectations and build careers.
- •Ability to align company vision and organizational goals with team execution.
- •Commitment to upholding company policies and procedures.
- •Own strategic decision-making and communicate direction effectively.
What You'll Do
- •Own profitable subscriber growth across all paid channels, driving CAC efficiency, LTV/CAC improvement, and sustainable scale.
- •Define and execute the paid acquisition strategy to hit ambitious growth targets while strengthening cohort quality and plan mix.
- •Lead and develop a high-performing team with clear accountability and performance standards.
- •Integrate AI into campaign optimization, creative testing, budget allocation, and forecasting to accelerate learning velocity and improve performance.
- •Build a scalable, data-driven growth engine that continuously optimizes toward long-term value.
- •Develop a disciplined testing framework to identify and scale new channels, audience segments, and upper-funnel opportunities.
- •Diversify and future-proof the acquisition portfolio while maintaining performance rigor.
- •Lead incrementality testing and deliver key inputs into Marketing Mix Modeling to prove spend impact and ensure efficiency.
- •Create a holistic view of brand and performance impact to inform scaling decisions.
- •Collaborate with Product, Lifecycle, Analytics, SEO, and ASO teams to optimize the full funnel from acquisition through activation and retention.
- •Align paid media with core brand narratives to drive reach, trust, and conversion.
- •Partner with Brand and Creative to address key barriers to growth and improve marketing recall and performance outcomes.
- •Build scalable reporting, automation, and workflows for fast, informed decision-making.
- •Ensure clarity, accountability, and high standards across internal teams and agency partners.
Benefits
- •Competitive salary and stock options.
- •Comprehensive benefits package for employee and family.
- •Flexible work location, hours, and paid time off.
- •401(k) matching.
- •Monthly Acorns account contribution and GoHenry account for family.
- •Mindfulness and Financial Wellness resources (Headspace and Addition Wealth).
- •Acorns Career Development Program and Roots Leadership Program.
- •Community week onsite gatherings and various virtual events.
- •Talented and motivated team members who care about mission and customers.
- •Opportunity to create a new world and solve big societal challenges.
About Acorns
Acorns is a financial technology and services company that specializes in automated investments and robo-advice.
Irvine, CA, US
500 - 1000
Finance & Banking