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    Head of Growth/Organic - Letaido

    Ahrefs
    Cambridge, Massachusetts, United States; Palo Alto, California, United StatesCambridge MA - USPalo Alto CA, US
    Remote
    Senior
    Full Time
    about 12 hours ago
    AISEOorganic_growthcontent_marketingtechnical_SEOstartupon-site

    Requirements

    • Experience as an early growth or organic hire at a startup and scaling it
    • Proven track record growing a product’s organic acquisition from a standing start with measurable results
    • Strong writing skills with opinions on publishing quality content
    • Understanding of technical SEO including site architecture, indexation, internal linking
    • Knowledge of how AI assistants surface and cite products
    • Preference for owning a number rather than managing a process
    • Willingness to work on-site in Palo Alto or Cambridge (MA)

    What You'll Do

    • Own organic growth for Letaido end to end — strategy, execution and results including content, SEO, technical foundations and editorial standard
    • Get Letaido cited by AI assistants, not just ranked in Google
    • Build the content engine — commission it, edit it, or write it yourself
    • Show the product doing real work by publishing what you make with it
    • Run experiments across the rest of the funnel: newsletter, partnerships, community, paid acquisition where it earns its place
    • Instrument everything and be honest about what isn’t working
    • Hire and lead the team once the channel is proven
    • Use Letaido itself to do the job and provide feedback to the development team

    Nice to Have

    • Built an audience such as a newsletter, following, or community
    • Experience marketing developer tools or marketing tools
    • Experience working with AI agents or LLM tooling
    • Experience hiring and managing writers or editors
    • Paid acquisition experience

    Benefits

    • Ownership of a channel and freedom to run it your way
    • Direct line to the Head of Letaido with quick decisions
    • Access to data and tooling of a fifteen-year-old SEO company
    • Daily use of the product being marketed and direct line to the development team
    • Annual company retreat (usually skiing)
    • Conference and learning budget
    • Properly equipped office and lunch provided

    About Ahrefs

    Ahrefs Pte. Ltd. is a software company that develops online SEO tools and free educational materials for marketing professionals.

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