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    Product Marketer - Letaido

    Ahrefs
    Cambridge, Massachusetts, United States; Palo Alto, California, United States•Cambridge MA - US•Palo Alto CA, US
    Remote
    Senior
    Full Time
    product marketingAItechnical producton-sitevideo presentations

    Requirements

    • •Experience in product marketing for a technical product with end-to-end launch ownership
    • •Experience in starting or running a product marketing function
    • •Ability to write plainly and explain complex concepts clearly
    • •Comfortable and effective on camera, able to explain complicated topics clearly
    • •Experience marketing genuinely new products or categories
    • •Preference for shipping rough demos quickly rather than perfect campaigns later
    • •Willingness to work on-site in Palo Alto or Cambridge with the team

    What You'll Do

    • •Own positioning and messaging for Letaido, including writing, testing, and rewriting
    • •Build the launch process from scratch, including narrative, assets, page, announcement, and follow-through
    • •Create product demos, walkthroughs, and feature explainers on video
    • •Build proof layers such as comparison pages, use cases, and customer stories
    • •Engage with users constantly to convert feedback into marketing content and product feedback
    • •Own competitive intelligence in a rapidly changing category
    • •Act as a translation layer between product builders and adopters
    • •Use Letaido daily for marketing and provide feedback to the team

    Nice to Have

    • •Built an audience such as a channel, newsletter, or following
    • •Experience marketing developer tools or marketing tools
    • •Experience working with AI agents or LLM tooling with informed opinions
    • •Hands-on editing experience or comfortable directing editors

    Benefits

    • •Authority to define the product marketing function for a new product
    • •Support from a video team in Cambridge
    • •Direct line to the Head of Letaido with quick decision-making
    • •Access to data and tooling from a fifteen-year-old SEO company
    • •Daily use of the product being marketed
    • •Annual company retreat (usually skiing)
    • •Conference and learning budget
    • •Properly equipped office and lunch provided

    About Ahrefs

    Ahrefs Pte. Ltd. is a software company that develops online SEO tools and free educational materials for marketing professionals.

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