Ahrefs logo
    A

    Product Marketer - Letaido

    Ahrefs
    Cambridge, Massachusetts, United States; Palo Alto, California, United StatesCambridge MA - USPalo Alto CA, US
    Remote
    Senior
    Full Time
    about 12 hours ago
    product marketingAItechnical producton-sitevideo presentations

    Requirements

    • Experience in product marketing for a technical product with end-to-end launch ownership
    • Experience in starting or running a product marketing function
    • Ability to write plainly and explain complex concepts clearly
    • Comfortable and effective on camera, able to explain complicated topics clearly
    • Experience marketing genuinely new products or categories
    • Preference for shipping rough demos quickly rather than perfect campaigns later
    • Willingness to work on-site in Palo Alto or Cambridge with the team

    What You'll Do

    • Own positioning and messaging for Letaido, including writing, testing, and rewriting
    • Build the launch process from scratch, including narrative, assets, page, announcement, and follow-through
    • Create product demos, walkthroughs, and feature explainers on video
    • Build proof layers such as comparison pages, use cases, and customer stories
    • Engage with users constantly to convert feedback into marketing content and product feedback
    • Own competitive intelligence in a rapidly changing category
    • Act as a translation layer between product builders and adopters
    • Use Letaido daily for marketing and provide feedback to the team

    Nice to Have

    • Built an audience such as a channel, newsletter, or following
    • Experience marketing developer tools or marketing tools
    • Experience working with AI agents or LLM tooling with informed opinions
    • Hands-on editing experience or comfortable directing editors

    Benefits

    • Authority to define the product marketing function for a new product
    • Support from a video team in Cambridge
    • Direct line to the Head of Letaido with quick decision-making
    • Access to data and tooling from a fifteen-year-old SEO company
    • Daily use of the product being marketed
    • Annual company retreat (usually skiing)
    • Conference and learning budget
    • Properly equipped office and lunch provided

    About Ahrefs

    Ahrefs Pte. Ltd. is a software company that develops online SEO tools and free educational materials for marketing professionals.

    Singapore, Central Region
    101-250
    SEO