Requirements
- •Significant hands-on experience in SaaS marketing, with ownership of market growth and clear, measurable results
- •A track record of SaaS expansion in Brazil, including personal ownership and results in customer acquisition or revenue
- •Strong practical knowledge of SEO and AEO, including brand visibility across search engines and AI-powered answer platforms
- •Good working knowledge of Ahrefs and its products for Brazilian marketers and businesses
- •A deep understanding of the Brazilian marketing landscape, customer behaviour, and local channels and communities
- •Strong content creation and digital marketing skills, with experience adapting English-language content and creating original campaigns for Brazilian audiences
- •Ability to identify quick wins, build on what works, and develop a longer-term strategy as a one-person local team
- •Strong communication and relationship-building skills, working effectively across teams
- •Native-level Brazilian Portuguese and fluent English, written and spoken
What You'll Do
- •Own Ahrefs’ marketing in Brazil, taking a hands-on approach across the marketing mix
- •Develop and execute marketing strategies that drive brand awareness, qualified leads and customer acquisition
- •Create and localise content for Brazilian audiences: blog posts, social media, email campaigns, landing pages and other digital assets
- •Manage local marketing activities, including content, events, partnerships, community engagement and public relations
- •Educate the Brazilian market on SEO, AEO and AI search, positioning Ahrefs as a trusted resource
- •Build relationships with Brazilian marketers, agencies, creators, industry experts and relevant communities
- •Organise and take part in conferences, networking events and customer meetups to build relationships and generate demand
- •Analyse market trends, competitor activity and customer insights to identify opportunities and improve performance
- •Report results, learnings and priorities to senior leadership, connecting marketing activity to business growth
Nice to Have
- •Spanish language skills
