Palo Alto, California, United States•US - Palo Alto CA
Remote
Senior
Full Time
about 1 month ago
SaaSProduct MarketingGo-to-MarketCustomer ResearchMarketing Strategy
Requirements
- •A deep, firsthand understanding of the challenges and workflows that marketers face today, ideally through direct experience
- •At least 5 years of practical, hands-on experience in a marketing role at a SaaS company
- •Proven ability to perform customer research, analyze feedback, and translate it into product-shaping insights
- •Experience developing and executing go-to-market strategies for SaaS products
- •A strong data-driven mindset for measuring and iterating on marketing efforts
- •A portfolio of your work/vibe-coded tools/personal projects that support your experience
What You'll Do
- •Run customer research to uncover pain points, needs, and market gaps specific to our target audience
- •Collect and synthetize customer feedback into actionable insights for the product roadmap
- •Plan and execute go-to-market (GTM) strategies for new features and products in collaboration with Product Managers
- •Develop clear, compelling marketing assets that support GTM launches like landing pages, sales enablement materials, brochures, social media carousels
- •Conduct user interviews to ensure tools genuinely solve problems for the audience
Nice to Have
- •Strong knowledge of SEO principles and market dynamics
- •Familiarity with Ahrefs products and how they're used by marketers
- •Experience with content creation and sales enablement material development
About Ahrefs
Ahrefs Pte. Ltd. is a software company that develops online SEO tools and free educational materials for marketing professionals.
Singapore, Central Region
101-250
SEO