Remote
Remote
Senior
Full Time
4 months ago
remotegrowth marketingB2B SaaSPLGAIhealthcare
Requirements
- •3–6 years of experience in demand generation, growth, or lifecycle marketing in high-growth B2B SaaS or PLG environments
- •Proven track record running multi-channel campaigns across events, content, email, partnerships, and automations with measurable ROI
- •Skilled in positioning, copywriting, and segmentation with a strong grasp of customer psychology
- •Deeply motivated by building technology that empowers people and advances AI-driven healthcare
What You'll Do
- •Design and execute end-to-end demand generation strategy across events, content, partnerships, and PLG
- •Build scalable growth loops, automations, and workflows that drive qualified leads and measurable ROI
- •Create and optimise lifecycle campaigns that turn awareness into activation, conversion, and advocacy
- •Develop bold events, storytelling, and social campaigns that expand brand awareness and credibility
- •Build and scale a customer storytelling and ambassador engine that turns users into public champions
- •Partner with Product to embed PLG mechanics like referrals, onboarding nudges, and sharing loops
- •Use data and experimentation to uncover new growth levers, refine ICPs, and optimise targeting
- •Collaborate cross-functionally with Product, Sales, and Customer Success to align growth systems with business impact
Nice to Have
- •Technical fluency with SQL, Python, JS, or Excel for data exploration, attribution, reporting and automations
- •Proficiency in growth tools such as HubSpot, Clay, Lemlist, Zapier, GA4, and Mixpanel
- •Experience building PLG loops, ambassador programs, or community-led growth initiatives
- •A strong interest in AI, healthcare, and systems thinking
About Anima
Combining online consultation with productivity tools and built with system-wide working at its core, Anima brings everything a care team needs into a single platform.
San Francisco, CA
10 - 50
Healthcare