Montreal, Canada•Montreal
Remote
Mid Level
Full Time
Marketing Operations ManagerB2BHubspotCRMMontreal
Requirements
- •3+ years of experience in marketing operations or revenue operations within a B2B software environment.
- •Strong analytical skills with the ability to translate data into actionable insights.
- •Proven experience optimizing and automating processes to drive efficiency and scale.
- •Excellent communication and collaboration skills, with a track record of effective cross-functional partnership.
- •Demonstrated ability to deliver measurable impact on marketing and sales performance.
- •Highly organized, self-driven, and comfortable leading internal processes and change.
What You'll Do
- •Own end-to-end lead management including lead capture, qualification, scoring, routing, follow-up, and distribution to sales.
- •Optimize the lead funnel by identifying gaps and inefficiencies; leverage data, automation, and enrichment to increase both lead quality and marketing-sourced pipeline.
- •Design and manage lead and account scoring models, monitoring performance across the funnel and continuously improving conversion rates.
- •Analyze revenue-generating activities to surface opportunities for greater efficiency and effectiveness at every stage of the buyer journey.
- •Manage marketing automation and CRM platforms to execute targeted lead nurturing, segmentation, and email campaigns that move prospects through the funnel.
- •Develop and maintain dashboards and reporting to track KPIs across marketing campaigns, lead generation, and sales outcomes; provide clear visibility into marketing ROI.
- •Partner cross-functionally with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Business Intelligence to align processes, tools, and revenue goals.
- •Lead process improvement and change management for lead-to-sales workflows, ensuring scalable, repeatable, and well-adopted processes.
- •Serve as the primary owner of the marketing technology stack, overseeing system configuration, integrations, third-party tools, user access, and training.
- •Owner of Hubspot / CRM strategy, building framework and processes for the integration of acquired companies, in partnership with Demand Generation and Revenue Operations.
- •Ensure data integrity and hygiene by establishing best practices for data management, enrichment, and governance across marketing systems.
- •Support campaign execution by collaborating with marketing stakeholders on multi-channel and email campaigns aligned to business objectives and target audiences.
- •Provide training, onboarding, and ongoing support for marketing and sales stakeholders on tools, processes, and reporting.
- •Handle ad hoc analysis and requests related to funnel performance, processes, and system issues.
About AppDirect
AppDirect is a cloud-based software company that provides a platform for businesses to sell and manage their software subscriptions.
New York, NY, US
1000 - 5000
eCommerce