Toronto, Canada•Toronto
Remote
Mid Level
Full Time
💰CAD 62,720 - CAD 78,400
B2B SaaSgrowth marketingdemand generationmarketing automationAccount-Based Marketingmulti-channel campaigns
Requirements
- •3+ years of experience in a growth marketing, demand generation, or similar role, preferably in a B2B SaaS environment.
- •Demonstrated experience designing, building, and executing successful multi-channel growth campaigns, with a track record of measurable pipeline impact.
- •Technical proficiency with marketing automation and AI-enabled tooling (e.g., Unify, Clay, Zapier, HubSpot, Salesforce) and sales engagement platforms; ability to learn and adopt new tools quickly is key.
- •Strong analytical skills and a data-driven approach to decision-making.
- •Excellent written and verbal communication skills, with the ability to craft compelling and personalized messaging.
- •Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
- •A growth mindset, a proactive approach to problem-solving, and a passion for driving results.
What You'll Do
- •Design, build, and execute multi-channel growth campaigns, including outbound, lifecycle, and ABM plays, focused on generating qualified pipeline with MM and ENT accounts.
- •Develop and optimize automated growth workflows using a modern marketing tech stack, including tools such as Unify, Clay, Claude, Zapier, HubSpot, and Salesforce.
- •Build and manage signal-triggered outbound sequences using Unify, converting real-time buying signals (e.g., website visits) into timely, automated outreach to in-market accounts.
- •Research and identify high-potential target accounts and contacts, leveraging data and insights to prioritize outreach efforts.
- •Collaborate closely with the Marketing and Sales teams to align outbound campaigns with ABM programs and overall revenue goals.
- •Design and run structured tests across messaging, channels, and audience segments to identify what drives pipeline, then scale what performs.
- •Monitor, analyze, and report on campaign performance across channels, using data to run experiments, optimize strategies, and improve results.
Nice to Have
- •Experience with Account-Based Marketing (ABM) strategies and tactics is a plus.
Benefits
- •Performance-based bonuses
- •Full range of benefits
About AppDirect
AppDirect is a cloud-based software company that provides a platform for businesses to sell and manage their software subscriptions.
New York, NY, US
1000 - 5000
eCommerce