Canada•Montreal
Remote
Junior
Full Time
14 days ago
💰CAD 62,720 - CAD 82,320
remote
Requirements
- •2+ years of experience in end-to-end partner marketing or campaign planning through execution of Provider/Partner/Sponsor marketing programs
- •Being the primary point of contact for providers/partners
- •Defining scope, developing detailed timelines, establishing clear deliverables, and driving optimizations based on analytical results
- •Project coordination, program operations, and/or project management with the ability to manage multiple deadlines and complex, varying deliverables simultaneously
- •Basic understanding of what constitutes a well-rounded marketing partnership and the strategy required to execute a partner marketing sponsorship
- •Preferred experience in a B2B environment, ideally within the MSP, IT, Marketplace, SaaS or Telecom channel
- •Direct experience managing co-op or equivalent partner-funded co-op programs including MDF, budgeting, claims/claim submission, reconciliation, compliance, and working with partner portals and account/channel teams
- •BS/BA degree in business, marketing or a related field preferred
- •Exceptional communication skills with the ability to clearly and effectively communicate complex marketing strategy and objectives
- •Strong organizational skills and meticulous attention to detail with proven ability to prioritize tasks and meet deadlines
- •Proven ability to collaborate effectively with cross-functional internal teams
- •Comfortable with analyzing marketing data, understanding key metrics, and the ability to grow into an individual who can strategically articulate ROI
- •Proactive, answer-first mindset: takes ownership, anticipates issues and follows through to resolution
What You'll Do
- •Lead regular cadence calls with providers, articulating complex program details and nuances
- •Advise providers on the best opportunities within AppDirect to achieve their marketing and business goals
- •Act as the primary point of contact for a portfolio of providers, managing the end-to-end delivery from planning execution and ROI measurement
- •Coordinate timelines, cadence calls and deadlines; enforce branding and content standards; coordinate event registration and pre-event preparation and onsite logistics
- •Optimize Marketing Development Funds (MDF) to maximize sponsor value and program ROI
- •Coordinate efforts across Marketing, Sales, Events, and Training teams to ensure timely and accurate fulfillment of provider commitments
- •Partner with providers to develop and coordinate content for joint, multi-channel initiatives
- •Work cross-functionally with internal teams to launch integrated campaigns that align messaging, timelines, and KPIs to program priorities and business goals
- •Support the annual sponsorship sales cycle by preparing materials, presenting program structure and value to prospective and returning providers, and coordinating outreach
- •Drive revenue through upsell and cross-sell efforts by tracking outreach and provider interest
- •Oversee multiple concurrent providers with varied deliverables, prioritize tasks, coordinate cross-functional owners, and mitigate risks to meet deadlines
- •Maintain MDF or coop tracking in project/CRM tools to ensure financial and delivery accountability
- •Leverage marketing and engagement data from tools like DOMO and HubSpot to quantify performance, translate metrics into clear ROI narratives, and deliver actionable recommendations
- •Monitor key metrics and team KPIs, and translate insights into tactical changes that improve campaign performance, impact and sponsor ROI
Nice to Have
- •Familiarity with monday.com or other work-management platform
About AppDirect
AppDirect is a cloud-based software company that provides a platform for businesses to sell and manage their software subscriptions.
New York, NY, US
1000 - 5000
eCommerce