Montreal, Canada•Montreal
Remote
Mid Level
Full Time
16 days ago
B2BSaaScloudpartner marketingMDFco-opAI toolsHubSpotDOMOmonday.com
Requirements
- •3+ years of experience in partner, provider, or sponsor marketing, with end-to-end ownership from campaign planning through execution
- •Professional experience in a B2B environment within cloud, MSP, IT, marketplace, or telecom channels
- •Direct, hands-on experience working within Microsoft, AWS, Google Cloud, or similar hyperscaler partner-funded program structures
- •Demonstrated ability to manage MDF and co-op programs, including portal navigation, claim submission, and compliance adherence
- •Familiarity with marketing automation and data platforms (e.g., HubSpot, DOMO) and work-management tools (e.g., monday.com)
- •Experience using AI-powered marketing tools — such as generative AI, predictive analytics, or AI-assisted automation — to improve campaign execution or operational efficiency
- •Strong project management skills: you can juggle multiple concurrent programs with varying deliverables and hard deadlines
What You'll Do
- •Design and execute multi-channel marketing growth plans aligned to specific sales plays across a portfolio of SaaS and cloud providers
- •Serve as the primary point of contact for your provider portfolio, running regular cadence calls to keep campaigns on schedule and stakeholders informed
- •Manage end-to-end logistics for joint marketing initiatives spanning web, email, events, newsletters, and partner training
- •Own co-op and MDF tracking workflows, from initial provider commitments through claim submissions, compliance reviews, and final fund reconciliation
- •Navigate provider-specific rules and portal mechanics to successfully complete claim submissions, compliance reviews and financial reconciliations
- •Enforce content and co-branding standards across all joint marketing assets produced with or for partners
- •Assist in managing event logistics, including partner sponsorships, pre-event preparation, onsite execution and speaker routing
- •Use HubSpot and DOMO to aggregate campaign metrics and deliver clear ROI narratives to internal and partner stakeholders
- •Monitor funnel KPIs and apply findings to optimize campaigns for conversion and growth impact
About AppDirect
AppDirect is a cloud-based software company that provides a platform for businesses to sell and manage their software subscriptions.
New York, NY, US
1000 - 5000
eCommerce