San Francisco, United States•San Francisco
Remote
Director
Full Time
3 days ago
💰$199,206 - $246,078
media relationspublic relationsPRdirectorseniorB2B techSaaSenterprise software
Requirements
- •10+ years in PR/media relations with agency and in-house experience
- •Established relationships with reporters at major business and tech outlets
- •Ability to write tight copy, craft compelling pitches, manage multiple priorities, and deliver results
- •Background in B2B tech, SaaS, or enterprise software preferred
- •Native news instincts and understanding of story framing and timing
- •Comfortable working directly with C-suite executives
- •Self starter with autonomy and high accountability
- •Strong project management and organizational skills
- •Exceptional writing and editing abilities
- •Proficiency with media databases (Cision, Muck Rack, etc.), monitoring tools, and Google Workspace
What You'll Do
- •Own the full media relations function end-to-end—strategy through execution
- •Develop and drive a proactive, calendar-driven PR program aligned with product launches, company milestones, and brand priorities
- •Identify and pursue compelling story angles that resonate with journalists and align with business goals
- •Pitch relentlessly to secure placements in tier-1 outlets and top industry trades
- •Manage inbound media inquiries with speed and sound judgment
- •Write and produce all media materials including press releases, pitches, media alerts, bylines, op-eds, briefing docs, talking points, and Q&As
- •Brief and prep executives for interviews and provide real-time support during media engagements
- •Monitor news cycles and identify rapid-response opportunities
- •Maintain and grow a robust network of journalist relationships across business, tech, and trade media
- •Track journalist beats, interests, and coverage patterns to personalize outreach
- •Build trust with reporters through transparency, reliability, and delivering quality stories
- •Partner with analyst relations contractor to coordinate messaging and briefings with firms like Gartner, Forrester, and IDC
- •Align media narratives with analyst positioning and ensure consistency
- •Support analyst report cycles and inquiries as needed
- •Develop and pitch thought leadership content to elevate executive profiles
- •Position leaders as credible voices on industry trends, innovation, and company mission
- •Ghostwrite or support executive content for external publication
- •Track and report on media coverage quality, volume, sentiment, and share of voice vs. competitors
- •Provide regular updates to leadership on PR program performance and media landscape insights
- •Use media monitoring tools to stay ahead of relevant news and competitive activity
- •Partner closely with Product Marketing, Content, Demand Gen, and Executive Comms to align messaging
- •Work with Legal and HR on sensitive communications when needed
- •Collaborate with events and campaigns teams to maximize PR around key moments
- •Leverage AI tools and platforms to augment workflows, media research, content creation, and monitoring
- •Analyze the evolving media landscape through AI lens and develop forward-thinking PR strategies
Nice to Have
- •Experience with analyst relations
Benefits
- •Performance-based bonuses
- •Full range of benefits
About AppDirect
AppDirect is a cloud-based software company that provides a platform for businesses to sell and manage their software subscriptions.
New York, NY, US
1000 - 5000
eCommerce