Requirements
- •8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization
- •Expertise in lifecycle marketing best practices, especially in a product-led growth environment
- •Extensive hands-on experience with lifecycle marketing tools such as Marketo and Braze (or similar tools)
- •Experience managing direct reports and developing high-performing individual contributors
- •Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership
- •Strong analytical skills and ability to translate performance data into actionable insights
- •Excellent prioritization and project management abilities
- •Outstanding verbal and written communication skills
- •High attention to detail and commitment to quality
- •Four-year college degree or equivalent experience
What You'll Do
- •Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell
- •Establish clear KPIs across the funnel and ensure lifecycle programs are driving measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue
- •Leverage qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs
- •Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development
- •Contribute domain expertise to the development of strategic cross-functional projects that leverage lifecycle marketing channels
- •Confidently present strategy, performance insights, and recommendations to leadership and cross-functional stakeholders
- •Manage and develop three direct reports, providing consistent coaching, performance feedback, and career development
- •Act as a player-coach, remaining close to campaign builds and automation logic to guide troubleshooting, QA complex workflows, and raise the team’s technical capabilities
- •Foster a culture of accountability, curiosity, and continuous improvement
- •Communicate proactively with peers, managers, and leadership on plans, progress, and challenges
- •Collaborate with Creative and Product Marketing teams to craft and iterate on effective messaging for our target audience segments
- •Partner closely with Marketing Operations team to ensure lifecycle programs are built efficiently, data flows reliably, and tooling supports business goals
- •Partner with Sales and Customer Success leaders to ensure messaging alignment through the funnel
- •Work with Growth Product team to identify and test opportunities to deepen product adoption, increase conversion, and improve retention
Benefits
- •Bonus-eligible
- •Robust suite of benefits
About Articulate
Articulate develops a workplace training platform that provides online courses for management systems.
New York, NY, US
250 - 500
Education