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    Digital Marketing Manager

    Booksy
    United StatesTELECOMMUTE
    Remote
    Mid Level
    Full Time
    about 2 months ago
    💰$75,000 - $103,000
    digital marketingpaid acquisitionSEMpaid socialgrowth marketingB2BB2Cremote

    Requirements

    • 3-5 years of experience in growth marketing, performance marketing, or paid acquisition with strong hands-on expertise in SEM and paid social
    • Comfortable working with tools such as Looker, AppsFlyer, SQL, Excel
    • Familiarity with CRM systems like Hubspot or SalesForce
    • Strong landing page and ad copy instincts with a bias toward thoughtful, opinionated testing
    • Attention to detail and a methodical approach in structuring tests, reviewing data, and QAing ad copy

    What You'll Do

    • Manage paid acquisition programs across SEM, paid social (TikTok, Meta, Pinterest, Reddit), and other digital channels
    • Own a quarterly roadmap prioritizing new initiatives like audience segmentation, creative optimization, and new channel testing
    • Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns
    • Own reporting, pacing, and forecasting to manage ongoing performance tracking and ensure efficient, scalable growth
    • Collaborate with Web, Creative, Brand, and Product Marketing teams to optimize briefs, ad copy, visuals, and landing page messaging for acquisition

    Nice to Have

    • Experience in high-growth B2B SaaS or startups
    • Scrappy, action-oriented, and self-motivated mindset
    • Ability to thrive in high-pressure, fast-paced environments and stay calm and solution-oriented

    Benefits

    • Remote work with $50/month home phone/internet reimbursement
    • Comprehensive health, dental, and vision coverage with UHC
    • Company paid STD and LTD, and Basic Life Insurance at 1x salary
    • FSA/HSA's available with Booksy contributions
    • Accident/Hospital/Critical Illness voluntary plans available
    • 401k with 50% match up to 8% of contributions and 3-year vesting period
    • PTO with unlimited for exempt employees and 160 hours/year for non-exempt employees
    • 12 Holidays observed
    • 12 weeks of paid Parental Leave
    • Employee Assistance Program (EAP)
    • Voluntary Pet Insurance through Fetch
    • Financial wellness tools through SoFi and Ladder
    • Discounts via Perkspot
    • Booksy benefit $50 per month to use on services in the app

    About Booksy

    Booksy is a booking platform that links local customers with professionals in the beauty, wellness, and health industries.

    Warsaw, Poland
    500 - 1000
    Marketplace