Social Media Lead

United States

Remote

Senior

Full Time

4 days ago

💰$ 101,000 - $ 238,000

cryptosocial mediamarketingremote

Requirements

•5+ years owning social media for a high-growth crypto brand, with a clear track record of growing a channel by your own hands, not just by directing others
•You are a doer, not a talker. You prefer taking ownership and driving results over sitting in alignment meetings or creating endless strategy docs.
•Demonstrably crypto-native: you live on Crypto Twitter, you read the timeline before your email, and you can speak fluently about Chainlink, DeFi, stablecoins, RWAs, and the broader ecosystem
•Strategist and executor: you write the strategy doc and then write the posts. Comfortable shipping daily
•Elite writing, editing, and judgment under real-time pressure
•Strong portfolio of content you personally created, including posts, threads, short-form video, and campaigns with metrics
•Track record of growing audiences and driving engagement on X specifically as well as other key channels such as LinkedIn, YouTube, Instagram, TikTok, etc.
•Deep fluency with AI tools across the social workflow
•Exceptional organization and attention to detail; able to run dozens of parallel workstreams without dropping balls
•Self-starter who thrives in a fast-paced, ambiguous, ship-every-day environment where the bar is high and the work is hands-on

•Own end-to-end social strategy and execution across X, LinkedIn, Instagram, TikTok, YouTube, and emerging platforms
•Define Chainlink's voice, point of view, and channel-by-channel social media playbook
•Write copy, produce/edit short-form video, ship posts, schedule, and monitor performance daily
•Operate a real-time, always-on social presence — newsjack major industry moments, engage with the community, ride narratives, and post with speed and judgment
•Drive measurable growth in audience, engagement, and share of voice against the most relevant benchmarks in crypto and fintech
•Lead the social strategy for major launches, partnerships, conferences, and announcements end-to-end
•Identify and engage KOLs, creators, and key communities across DeFi, institutional, developer, and adjacent verticals
•Help stand up a lightweight, AI-augmented production stack so one person to ship at the volume and quality of a much larger team
•Report on what's working, eradicate what isn't, and continuously raise the creative and performance bar

•Experience building a social presence from zero (or near-zero) to a meaningful brand channel
•Hands-on short-form video production and editing (CapCut, Premiere, Descript, or equivalent)
•Existing relationships with creators, KOLs, and influencers in crypto
•Experience operating within an infrastructure brand where the audience spans retail, institutions, and developers
•Experience working directly with senior executives on personal brand and thought-leadership content