Banking and Capital Markets Product Marketing Lead

United States•New York - NY

Remote

Senior

Full Time

💰$ 101,000 - $ 228,000

B2Bfinancial servicesfintechregulated industriesproduct marketingblockchainWeb3

Requirements

•Owned or led high impact global marketing B2B initiatives with a focus on selling to financial services and fintech brands
•Background in Banking, Capital Markets, Fintech, or Asset Management
•Demonstrated ability to market to institutional buyers
•Demonstrated ability to build and execute product marketing plans and GTM strategies tied to major business objectives
•Experience working within regulated industries, navigating compliance considerations in marketing execution
•Ability to think strategically, execute tactically, and be simultaneously nimble and thoughtful
•Built and maintained strong partnerships with sales teams, enabling client engagement and pipeline development

•Lead integrated product marketing initiatives and GTM strategies for Banking, Capital Markets, and Asset Management segments
•Develop and execute product marketing plans and messaging tied to core business use cases
•Establish and grow relationships with institutional clients, partners, and internal sales teams
•Own key product marketing programs such as industry surveys and research
•Drive high-velocity execution across campaigns and initiatives

•Experience operating in a client-facing role internally or at a marketing agency
•Background in agency environments serving enterprise clients or challenger brands
•Proven ability to operate with urgency, delivering high-quality outputs in fast-paced environments
•Managed end-to-end marketing efforts across multiple channels
•Demonstrated ability to influence stakeholders, push back when needed, and drive strategic direction
•Experience building client-facing materials, playbooks, or sales enablement assets
•Exposure to Web3 or blockchain-related marketing initiatives