New York City / Remote•Boston•Chicago•Washington DC•United States•Remote
Remote
Senior
Full Time
1 day ago
💰$ 101,000 - $ 238,000
remoteseniorproduct marketinginstitutional datablockchainDeFi
Requirements
- •At least 6 years of experience in product marketing or strategy, with deep fluency in institutional data licensing, distribution, and commercial structures.
- •Proven ability to translate complex data workflows and technical distribution mechanics into clear, business-focused value propositions.
- •Understands how institutional data providers operate and what they require to publish onchain, and how the buy-side consumes that data onchain, from DeFi protocols today to other institutions over time.
- •Can build positioning that speaks to data providers' commercial realities, not just the technical capability (index providers, rating agencies, reference data vendors).
- •Proven experience owning GTM strategy and execution for successful platform or infrastructure launches.
- •Strong collaborative skills, with the ability to act as the 'go-to' marketing lead for a complex category.
What You'll Do
- •Map the Data Value Chain: Document the end-to-end workflow for institutional data, from proprietary sources to on-chain smart contracts, and identify the commercial motivations for every participant.
- •Craft Distribution Narratives: Own the positioning for proprietary data distribution, making the commercial case for providers to publish onchain and for onchain consumers to adopt institutional data.
- •Develop Canonical Content: Create the 'Product Marketing Playbook' and strategic inputs that fuel the content, events, and PR teams, ensuring a coherent and authoritative voice across all data-related touchpoints.
- •Competitive Governance: Maintain a definitive landscape of direct competitors, incumbents, and build-it-yourself alternatives, ensuring our GTM teams are equipped to differentiate Chainlink’s data solutions.
- •Shape Pricing & Packaging: Partner with Product and Sales to influence the commercial structures of our data offerings, ensuring they align with how institutional data is bought and sold.
Nice to Have
- •Prior role at a major data vendor
- •Technical background or strong comfort working with data-heavy products and API-based distribution.
- •Familiarity with onchain data infrastructure, oracles, or how DeFi protocols consume external data.
About Chainlink Labs
Chainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance.
San Francisco, CA
500-1000
Blockchain & Cryptocurrency