New York, New York
Hybrid
Mid Level
Full Time
15 days ago
💰$95,000 - $125,000
B2B marketingSaaSABMpipeline managementmarketing automationMarketoSalesforcecross-channel campaigns
Requirements
- •5+ years in B2B marketing, preferably in SaaS
- •Strong understanding of pipeline metrics and revenue operations
- •Experience partnering closely with Sales leadership
- •Proven ability to execute integrated, cross-channel campaigns
- •Analytical mindset with strong reporting and optimization skills
- •High ownership, bias toward action, and comfort operating in a fast-paced environment
- •Hands-on experience working with Marketing Automation tools (Marketo) and SFDC
What You'll Do
- •Own the strategic accounts account planning and execution (ABM)
- •Act as the primary marketing partner to RVPs and AEs regarding strategic accounts
- •Support and contribute to regional pipeline targets and align marketing efforts to revenue goals
- •Identify pipeline gaps and prescribe targeted marketing solutions
- •Support sales strategic accounts strategy (ABM accounts) by planning and executing initiatives designed to drive new pipeline, increase awareness, set meetings, and support conversion rates
- •Own sales marketing enablement: newsletter, ROI weekly update, field activations follow-ups and governance, and campaigns kick offs
- •Develop and execute regionally focused, integrated campaigns across field, digital, partner, and SDR channels
- •Support regionally owned events - manage regional field event execution from beginning to end, including logistics, coordination with demand gen, list preparation, contractors/vendors, onsite execution, and post-event analysis
- •Support messaging and activation to prioritize ICPs and use cases
- •Ensure strong pre- and post-event nurture strategies
- •Owns direct mail strategy and execution
- •Monitor funnel performance (MQL → S1 → Opp → Closed Won)
- •Identify conversion gaps and recommend optimization strategies
- •Collaborate with Demand Gen and ops teams
Nice to Have
- •Experience with drafting messaging and content writing
Benefits
- •Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
- •Work flexibility: hybrid and remote work policies
- •Generous paid time-off policy (every location is different)
- •Lifestyle allowance
- •A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work
- •Every full-time employee receives stock options, allowing them to share in the company’s success
- •Multiple Employee Resource Groups offering a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and advocate for issues close to their hearts
- •More benefits tailored to each country
