New York, New York
Hybrid
Senior
Full Time
2 days ago
B2B marketingpartner marketingSaaSpipeline growthrevenue growthABMfield marketingdemand generationcross-functional collaborationproject management
Requirements
- •10+ years of experience in B2B marketing, with a strong focus on partner or alliance marketing
- •Proven track record of driving pipeline and revenue through partner programs
- •Experience building and scaling partner marketing
- •Strong understanding of SaaS GTM motions (ABM, field marketing, demand gen)
- •Excellent cross-functional collaboration skills (sales, partnerships, marketing)
- •Strong project management and execution skills - ability to move from strategy to delivery
- •Data-driven mindset with experience measuring and optimizing performance
What You'll Do
- •Define and lead the partner marketing strategy aligned to the company's revenue goals
- •Identify and prioritize strategic partners (technology, cloud, product, and data)
- •Build scalable frameworks for partner segmentation, engagement, and co-marketing
- •Own partner-sourced and partner-influenced pipeline targets
- •Develop and execute joint GTM plans with key partners
- •Drive demand generation through co-marketing campaigns, events, and account-based programs
- •Launch and scale partner programs (webinars, events, content, digital campaigns)
- •Lead integrated campaigns across field, digital, and ABM channels
- •Collaborate with field marketing to activate partners at Tier 1 events and owned experiences
- •Build strong relationships with our partner ecosystem to increase reach and stickiness
- •Build strong relationships with internal stakeholders (sales, partnerships, product)
- •Serve as the primary marketing counterpart to partner teams
- •Manage co-marketing agreements, sponsorships, and partner commitments
- •Track and report on partner marketing performance (pipeline, ROI, engagement)
- •Optimize programs based on data and insights
- •Improve attribution and visibility into partner impact
Nice to Have
- •Experience working with technology partners (e.g., integrations, marketplaces)
- •Background in high-growth SaaS environments
- •Familiarity with marketing and sales tech stack (SFDC, Marketo, etc.)
Benefits
- •Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
- •Work flexibility: hybrid and remote work policies
- •Generous paid time-off policy (every location is different)
- •Lifestyle allowance
- •A Culture Crew in every country to coordinate regular activities for employees to get to know each other and bond outside of work
- •Every full-time employee receives stock options, allowing them to share in the company’s success
- •Multiple Employee Resource Groups offering safe spaces for individuals to connect, support one another, and advocate for issues
About ContentSquare
Contentsquare is an AI platform that provides product analytics, customer feedback, digital experience analytics, and monitoring services.
Paris, France
1000 - 5000
Product Analytics