United States (Remote)•US (Remote)
Remote
Mid Level
Full Time
5 days ago
💰$110,000 - $150,000
remoteB2Bevent marketingAIcustomer experience
Requirements
- •Bachelor’s degree or equivalent practical experience
- •3–5 years of experience in B2B field/event marketing or integrated campaign roles
- •Strong project management capabilities—able to juggle multiple programs at once
- •Excellent communicator who can influence up, down, and across functions
- •Analytical mindset with experience in reporting on event performance and ROI
What You'll Do
- •Develop event strategies aligned to pipeline goals and sales priorities
- •Refine the field marketing playbook to drive consistency, scalability, and repeatable success
- •Set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance
- •Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
- •Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
- •Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
- •Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
- •Partner with demand gen and digital to create multi-channel campaigns to drive registration
- •Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
- •Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
- •Own repeatable processes and workflows across event types, verticals, and regions
- •Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
- •Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping
Nice to Have
- •Experience with AI, Contact Center, or Customer Experience solutions
- •Experience supporting account-based field strategies
- •Previous sales/SDR experience or strong familiarity with sales processes
- •Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly
Benefits
- •Medical, dental, and vision plans that are designed to fit you and your family’s needs
- •Flexible vacation time to promote a healthy work-life blend
- •Paid parental leave to support you and your family
- •Monthly Gym & Phone allowance
- •Work from home office stipend to help you succeed in a remote environment
- •Lunches and dinners included for in-office employees via Grubhub
About Cresta
Cresta uses artificial intelligence to assist sales and service agents in the quality of customer service.
Palo Alto, CA, US
250 - 500
AI & Machine Learning