United States (Remote)•US (Remote)
Remote
Mid Level
Full Time
💰$110,000 - $150,000
remoteB2Bfield marketingevent marketingpipeline managementsales partnershiphigh volume programstravel required
Requirements
- •3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience
- •Experience owning field programs end-to-end from strategy through execution and measurement
- •Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment
- •Strong understanding of pipeline, revenue attribution, conversion, and event ROI
- •Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up
- •Experience managing program budgets, vendors, contracts, and competing priorities
- •Strong communicator able to work effectively across Sales, Marketing, executives, agencies, and external partners
- •Currently based in the Eastern or Central U.S., with a strong preference for East Coast
- •Willing and able to travel approximately 20–30%
What You'll Do
- •Own strategy, execution, and performance across a high-volume portfolio of field marketing programs including industry events, executive dinners, regional programs, roadshows, customer experiences, and partner activations
- •Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals
- •Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations
- •Partner closely with Sales on account targeting, attendance, meetings, follow-up, and opportunity acceleration
- •Manage 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events
- •Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting
- •Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward programs driving strongest business impact
- •Build integrated campaigns with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement
- •Create standout experiences that differentiate Cresta and create meaningful experiences for customers and prospects
- •Develop processes and workflows to scale field marketing motion
- •Support executive programs including messaging, speaker preparation, executive experiences, and customer engagement
Nice to Have
- •Experience in a high-growth B2B SaaS or startup environment
- •Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology
- •Experience supporting enterprise or strategic Sales teams
- •Experience with ABM/account-based field marketing programs
- •Previous Sales/SDR experience or strong understanding of enterprise Sales processes
- •Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly
Benefits
- •Medical, dental, and vision plans designed to fit you and your family’s needs
- •Flexible vacation time to support a healthy work-life blend
- •Paid parental leave
- •Monthly gym and phone allowance
- •Work-from-home office stipend
- •Lunches and dinners for in-office employees via Grubhub
About Cresta
Cresta uses artificial intelligence to assist sales and service agents in the quality of customer service.
Palo Alto, CA, US
250 - 500
AI & Machine Learning