United States (Remote)•US (Remote)
Remote
Mid Level
Full Time
9 days ago
💰$120,000 - $165,000
remoteB2B SaaSdemand generationenterprise segment
Requirements
- •4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS
- •Proven experience planning and executing multi-channel campaigns that drive qualified pipeline
- •Hands-on experience with modern GTM and demand generation tools such as Clay, CommonRoom, Sequel, HubSpot, or similar platforms
- •Strong cross-functional collaboration skills and ability to partner effectively with Sales, Marketing, and RevOps
- •Excellent project management skills with strong attention to detail and ability to manage multiple priorities simultaneously
- •Data-driven mindset with experience measuring campaign performance and optimizing based on results
- •Ability to thrive in a fast-paced, high-growth environment with shifting priorities and tight deadlines
What You'll Do
- •Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts
- •Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities
- •Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency
- •Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts
- •Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers
- •Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel
Nice to Have
- •Experience supporting enterprise or strategic account segments in B2B SaaS
- •Familiarity with account-based marketing (ABM) and intent-driven campaign strategies
- •Experience partnering closely with enterprise sales teams on pipeline generation initiatives
- •Experience operating in high-growth or scaling startup environments
Benefits
- •Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- •Flexible PTO to take the time you need, when you need it
- •Paid parental leave for all new parents welcoming a new child
- •Retirement savings plan to help you plan for the future
- •Remote work setup budget to help you create a productive home office
- •Monthly wellness and communication stipend to keep you connected and balanced
- •In-office meal program and commuter benefits provided for onsite employees
About Cresta
Cresta uses artificial intelligence to assist sales and service agents in the quality of customer service.
Palo Alto, CA, US
250 - 500
AI & Machine Learning