New York, United, States (Hybrid); San Francisco, United, States (Hybrid); United States (Remote)•US (Remote)
Remote
Senior
Full Time
about 1 month ago
💰$280,000 - $330,000
B2B SaaSGrowth MarketingDemand GenerationLeadershipRemoteHybrid
Requirements
- •Bachelor’s degree in Computer Science, Marketing, Business or related field
- •7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
- •Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
- •Experience working with enterprise buyer journeys and ABM motions
- •Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
- •Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
- •Collaborative, growth-oriented leader with experience managing internal teams and agencies
What You'll Do
- •Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and other channels to drive qualified pipeline and revenue
- •Lead and optimize growth marketing across channels focusing on efficiency, scalability, and ROI
- •Oversee website strategy and conversion rate optimization to ensure the site serves as a high-converting demand engine and brand experience
- •Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
- •Create demand generation campaigns that shape the market's thinking about Cresta
- •Implement a robust experimentation framework for A/B testing and new channel evaluation
- •Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to align channel strategies to audience segments and pipeline goals
- •Manage agency and vendor relationships to ensure alignment and quality
- •Build, mentor, and grow a high-performing team
- •Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack for better data visibility, automation, and performance measurement
Nice to Have
- •MBA or advanced degree
- •Proven success leading marketing initiatives across multiple countries or regions
- •Industry-specific campaign expertise
Benefits
- •Medical, dental, and vision plans designed to fit you and your family’s needs
- •Flexible vacation time to promote a healthy work-life blend
- •Paid parental leave to support you and your family
- •Monthly Gym & Phone allowance
- •Work from home office stipend to help you succeed in a remote environment
- •Lunches and dinners included for in-office employees via Grubhub
About Cresta
Cresta uses artificial intelligence to assist sales and service agents in the quality of customer service.
Palo Alto, CA, US
250 - 500
AI & Machine Learning