New York•Florida•New Jersey•Texas
Hybrid
Senior
Full Time
💰$60,000 - $80,000
CRMemail marketinglifecycle marketingBrazeSalesforce Marketing CloudIterableCustomer.ioremote-friendlysenior
Requirements
- •3–5+ years of hands-on lifecycle, CRM, or email marketing execution
- •Deep expertise in at least one enterprise-grade ESP such as Braze, Salesforce Marketing Cloud, Iterable, or Customer.io
- •Experience building complex, event-triggered journeys with multi-branch logic, wait steps, conditional splits, holdouts, and cross-channel orchestration
- •Fluency in advanced segmentation including behavioral and product-event based, computed attributes, dynamic and personalized content
- •Experience building funnels including lead capture forms, opt-in logic, welcome series, first-conversion sequences, and subscription activation journeys
- •Experience implementing loyalty, rewards, and win-back programs
- •Knowledge of deliverability best practices including domain warming, authentication (SPF, DKIM, DMARC, BIMI), sending reputation, list hygiene, and sunset policies
- •Ability to own and diagnose channel KPIs such as open, click, click-to-open, conversion, deliverability, bounce, spam complaints, and unsubscribe rates
- •Comfortable with HTML and CSS for email and building templates and modules that render correctly across clients
- •Familiarity with templating languages like Liquid, Handlebars, or AMPscript is a strong plus
- •Understanding of data flows into ESPs including API-based events, webhooks, ETL or CDP integrations, and product event streams
- •Strong troubleshooting skills and systematic problem solving
- •Experience designing and executing A/B and multivariate tests
- •Excellent written communication and ability to explain technical problems to non-technical audiences
What You'll Do
- •Architect and implement CRM flows and automations for a high-growth consumer technology client
- •Own segmentation logic and channel KPIs for email deliverability and engagement
- •Build and QA flows, automations, and campaigns from lead capture through activation, loyalty, repeat purchase, and win-back
- •Implement segmentation and audience logic and build dynamic personalized content
- •Manage technical setup and health of the client's ESP instance including integrations, data feeds, event tracking, templates, and modules
- •Monitor and own channel performance and deliverability, troubleshoot issues, and document fixes
- •Design and run testing roadmap including A/B and multivariate tests
- •Partner with Copy & Content Specialist to ensure accurate and timely content in builds
- •Build and maintain reporting for client KPI reviews
Nice to Have
- •Experience with templating languages such as Liquid, Handlebars, or AMPscript
Benefits
- •Unlimited PTO and US holidays
- •Remote-first culture with hybrid work expected near New York or Lisbon HQs
- •Company-sponsored medical, dental, and vision coverage
- •Robust 401(k) program with company match and profit-sharing
- •Flexible parental leave
- •Opportunities for interdisciplinary growth and skill expansion
About Darkroom
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
Los Angeles, CA, US
10 - 50
Advertising & Marketing