New York•Florida•New Jersey•Texas
Hybrid
Senior
Full Time
💰$80,000
paid socialmeta advertisinge-commerce marketingperformance marketingsenior roleremote-first
Requirements
- •Mastery of the e-commerce marketing funnel from offer to ad to landing page to conversion
- •7+ years minimum of paid media advertising experience within Paid Social, specifically Meta
- •5+ years minimum managing paid social advertising for growing clients with over $400k+ minimum monthly aggregate spend
- •Expertise in developing, testing, and optimizing advertisement copy and short form video creative
- •Expertise in creative consultation for successful Paid Social Ads that convert
- •Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results
- •Experience with core e-commerce revenue drivers and reporting on key metrics (CPA, CAC, iROAS, aMER, TSR, CTR, Hold Rate)
What You'll Do
- •Plan, develop, and implement comprehensive paid media strategies primarily focused on Paid Social to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns
- •Conduct thorough brand and website audits to understand clients’ key value propositions, core products, and brand aesthetics and identify opportunities to market them successfully
- •Focus on short form creative and direct response creative to convert customers and guide clients on advertising spend behind winning creatives
- •Conduct competitive research to ensure success in the ad space and new acquisition audience targeting
- •Manage 5-10 Paid Media accounts on behalf of clients with monthly spends ranging between $80,000 - $3M
- •Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action items to increase clients’ revenues month-over-month and solve for attribution
- •Master important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate
- •Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel
- •Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms in response to trends on ads platforms
- •Develop quarterly strategies for clientele based on success metrics, ad spends, YoY performance metrics, and projections
- •Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and brainstorm new marketing initiatives, creative assets, and copy
- •Understand full-funnel marketing strategies to ensure healthy new customer acquisition within the broader e-commerce equation
- •Deliver projections and forecasts that inform client quarterly strategy
- •Learn and understand e-commerce P&Ls and engage with financial metrics
Benefits
- •Unlimited PTO + US holidays
- •Remote-First Culture with hybrid work expected in New York or Lisbon HQs
- •Company-sponsored medical, dental, and vision coverage
- •Robust 401(k) program with company match and profit-sharing opportunities
- •Flexible parental leave
- •Interdisciplinary growth opportunities beyond core role
About Darkroom
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
Los Angeles, CA, US
10 - 50
Advertising & Marketing