New York
Remote
Director
Full Time
2 months ago
performance contentsocial creativeshort-form videocreative strategyteam leadershippaid socialMetaTikTokAI videocontent production
Requirements
- •Experience as a short-form performance creative leader whose work sells product
- •Owned Meta/TikTok creative at scale with measurable outcomes such as hit rate, scaling winners, efficiency improvement, organic social following, virality, shares/engagement
- •Ability to lead creative strategy and production together: angle, script, edit, iterate, scale
- •Culturally fluent and format-native with rigor and speed
- •Experience building and running a team with clear standards and high accountability
- •Meta/TikTok performance creative experience
- •Ability to translate direction into shipped creative
- •Short-form portfolio
- •Ability to run iteration cycles tightly with media partners
- •Experience building a team
- •Experience making ads
What You'll Do
- •Build and lead the Content Studio / Social Creative Studio focused on short-form content that sells product and builds brand
- •Own the performance content engine: ideation, scripting, production planning, editing, iteration to produce ads with clear value proposition, proof, and offer
- •Own creative strategy for ads: define testing roadmaps and turn performance data into next-batch decisions quickly
- •Build multi-format capability including paid short-form for Meta/TikTok/Axon, AI-generated product video, conversational commerce, internal content, founder capture systems, and creator partnerships
- •Create operating cadence with Paid Media and Social Commerce teams including weekly creative performance reviews and tightening the loop between spend signals and creative iteration
- •Lead, hire, and coach a team of creative strategists and editors, creating standards, feedback loops, and leadership depth
- •Leverage new technology including AI to increase output and effectiveness
- •Manage partnerships with production studios and determine scope of work
- •Design the runway to organic social expansion without derailing paid efforts
About Darkroom
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
Los Angeles, CA, US
10 - 50
Advertising & Marketing