New York•Texas•Los Angeles•Miami•Pennsylvania
Remote
Director
Full Time
5 months ago
remoteAIperformance marketingcreative strategypaid mediashort-form videodigital advertising
Requirements
- •3+ years of creative strategy work on performance ad programs with focus on short form video and statics
- •Digital portfolio showcasing performance ad work including short-form video, motion, and statics with impact on metrics
- •Ability to storyboard, cut, and ship ads; proficiency in Figma, Photoshop, Illustrator
- •Knowledge of metrics like thumb-stop rate, hold rate, CTR, CPA and ability to use them for testing
- •Experience using AI tools like ChatGPT, Midjourney, Perplexity, Icon, Runway for ad creation
- •Excellent communication and client presentation skills
- •Ability to turn vague goals into testable concepts and track results
- •Deep knowledge of Figma including Auto Layout, Components, and handoff; strong in Adobe Creative Suite
What You'll Do
- •Lead high-tempo creative strategy and direction for full-funnel ad programs on Meta, TikTok, YouTube, Amazon, and Display Platforms
- •Deliver expert advice, concepts, directions, and briefs for short-form video ads
- •Translate client marketing strategy and performance data into compelling ad concepts
- •Brief Designers and Editors on creation of assets including static ads, animations, mobile-first videos, and storyboards
- •Present creative work to stakeholders and clients with clarity and strategic rationale
- •Monitor performance data to inform creative iterations and improve results
Benefits
- •Remote-first culture with hubs in Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona
- •Company-sponsored medical, dental, and vision benefits
- •Endless opportunities for growth through interdisciplinary approach and cross-functional collaboration
- •Flexible parental leave benefits
About Darkroom
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
Los Angeles, CA, US
10 - 50
Advertising & Marketing