New York•Florida•New Jersey•Texas
Remote
Director
Full Time
💰$100,000 - $120,000
growth marketinglifecycle marketingsubscription marketingretentionteam leadershipforecastingdata-drivenenterprise ESP
Requirements
- •7+ years of experience in digital, growth, or lifecycle marketing including subscription or SaaS products
- •Experience owning a revenue or subscriber target and building forecasts
- •Experience scaling a lifecycle program through rapid list growth
- •Experience building funnels including lead capture, welcome series, first conversion, and subscription activation
- •Fluency in subscription economics including trial-to-paid, activation, free-to-paid, upgrade/downgrade paths, involuntary churn, and win-back
- •Experience developing loyalty, referral, or rewards programming that improved repeat purchase and LTV
- •Experience with enterprise-grade ESPs such as Braze, Salesforce Marketing Cloud, Iterable, or Customer.io
- •Strong data-driven decision making and ability to build reporting
- •Experience managing multiple workstreams in a fast-paced environment
- •Experience with direct reports or exceptional leadership skills
- •Excellent verbal and written communication and presentation skills
- •Commitment to staying current on consumer technology, subscription, and lifecycle marketing
What You'll Do
- •Lead a team of lifecycle marketing experts to drive subscriber growth and revenue
- •Build and own the retention revenue forecast and defend it
- •Set segmentation and lifecycle strategy for the retention program
- •Own subscription activation and retention including trial and onboarding journeys, conversion moments, loyalty, repeat purchase, and win-back programming
- •Conduct weekly 1:1s with direct reports, manage workload and capacity, and train the team
- •Develop strategic campaign calendar and partner with specialists to deliver it at volume
- •Review all client briefs and creative for approval
- •Set client's KPI framework and turn results into insights and actionable recommendations
- •Coordinate cross-departmentally with Performance Marketing and Strategy teams
Benefits
- •Unlimited PTO and US holidays
- •Remote-first culture with hybrid options in New York and Lisbon HQs
- •Company-sponsored medical, dental, and vision coverage
- •Robust 401(k) program with company match and profit-sharing
- •Flexible parental leave
- •Opportunities for interdisciplinary growth and skill expansion
About Darkroom
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
Los Angeles, CA, US
10 - 50
Advertising & Marketing