New York•Florida•New Jersey•Texas
Hybrid
Senior
Full Time
💰$70,000
paid searchperformance marketingAI advertisingGoogle AdsYouTube AdsBing Adsemerging AI platformse-commerce marketingsenior role
Requirements
- •Mastery of the e-commerce marketing funnel from offer to ad to landing page to conversion
- •4+ years of paid media advertising experience within Paid Search, specifically Google
- •3+ years managing paid search advertising for growing clients with over $400k+ minimum monthly aggregate spend
- •Expertise in developing, testing, and optimizing advertisement copy and short form video creative
- •Expertise in creative consultation for successful Paid Social Ads that convert
- •Background in data-derived decision-making and forecasting budgets/spend projections linked to results
- •Experience with core e-commerce revenue drivers and reporting on key metrics (CPA, CAC, iROAS, aMER, CPM)
What You'll Do
- •Plan, develop, and implement comprehensive paid media strategies focused on Paid Search to increase brand visibility and drive new user acquisition and leads via paid media campaigns
- •Conduct thorough brand and website audits to understand clients’ key value propositions, core products, and brand aesthetics and identify marketing opportunities
- •Master paid search advertising action, bid system, and market dynamics to convert customers at the lowest possible cost
- •Develop innovative paid search strategies blending traditional search, YouTube, and emerging AI search
- •Conduct competitive research for success in ad space and new acquisition audience targeting
- •Manage 6-10 Paid Media accounts including Google, YouTube, Bing, and emerging AI Search Platforms with monthly spends between $20,000 - $3M
- •Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action items to increase client revenues and solve attribution
- •Master KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, and CPM
- •Understand industry-wide benchmarks throughout the e-commerce marketing funnel
- •Implement real-time ad-buying decisions across multiple platforms in response to trends
- •Develop quarterly strategies based on success metrics, ad spends, YoY performance, and projections
- •Deep dive into competitor research, industry knowledge, and brand identity to manage client expectations and brainstorm new marketing initiatives
- •Understand full-funnel marketing strategies to ensure healthy new customer acquisition
- •Deliver projections and forecasts for client quarterly strategy
- •Learn and understand e-commerce P&Ls and engage with financial metrics
Benefits
- •Unlimited PTO + US holidays
- •Remote-First Culture with hybrid work expected in New York or Lisbon HQs and hubs in Brazil and Spain
- •Company-sponsored medical, dental, and vision coverage
- •Robust 401(k) program with company match and profit-sharing opportunities
- •Flexible parental leave
- •Interdisciplinary growth opportunities beyond core role
About Darkroom
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
Los Angeles, CA, US
10 - 50
Advertising & Marketing