New York•Texas•Pennsylvania•Florida
Hybrid
Senior
Full Time
about 1 month ago
Paid Social ManagerMarketingSenior LevelRemote-FirstE-commerceMeta AdvertisingPerformance Marketing
Requirements
- •Mastery of the e-commerce marketing funnel from offer to ad to landing page to conversion.
- •7+ years minimum of paid media advertising experience within Paid Social, specifically Meta, building high converting funnels and driving quantifiable results.
- •5+ years minimum managing paid social advertising for growing clients in the consumer space with over $400k+ minimum monthly aggregate spend.
- •Expertise in developing, testing, and optimizing advertisement copy and short form video creative.
- •Expertise in creative consultation for successful Paid Social Ads that convert.
- •Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results.
- •Experience with core e-commerce revenue drivers and reporting on key metrics (CPA, CAC, iROAS, aMER, TSR, CTR, Hold Rate).
What You'll Do
- •Plan, develop, and implement comprehensive paid media strategies primarily focused on Paid Social to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns.
- •Conduct thorough brand and website audits to understand clients’ key value propositions, core products, and brand aesthetics and identify opportunities to market them successfully.
- •Focus on short form creative and direct response creative to convert customers and guide clients on advertising spend behind winning creatives.
- •Conduct competitive research to ensure success in the ad space and new acquisition audience targeting.
- •Manage 5-10 Paid Media accounts on behalf of clients, with aggregate monthly spends ranging between $80,000 - $3M.
- •Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action items to increase clients’ revenues month-over-month and solve for attribution.
- •Master important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate.
- •Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel.
- •Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms in response to trends on ads platforms.
- •Develop quarterly strategies for clientele based on success metrics, ad spends, YoY performance metrics, and projections.
- •Deep dive into competitor research, industry knowledge, and brand identity to manage client expectations and brainstorm new marketing initiatives, creative assets, and copy.
- •Understand full-funnel marketing strategies to ensure healthy new customer acquisition within the broader e-commerce equation.
- •Deliver projections and forecasts that inform client quarterly strategy.
- •Learn and understand e-commerce P&Ls and engage with financial metrics.
Benefits
- •Unlimited PTO + US holidays
- •Remote-First Culture with hybrid work expected near New York or Lisbon HQs and hubs in Brazil and Spain
- •Company-sponsored medical, dental, and vision coverage
- •Robust 401(k) program with company match and profit-sharing opportunities
- •Flexible parental leave
- •Interdisciplinary growth opportunities beyond core role
About Darkroom
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
Los Angeles, CA, US
10 - 50
Advertising & Marketing