New York•Florida•New Jersey•Texas
Hybrid
Director
Full Time
27 days ago
AIgrowth marketingdata scienceincrementality testingMMMpaid mediaDTCremote-first
Requirements
- •Experience running growth at high-growth DTC or omni-channel consumer brands with tactical paid media management
- •Fluency across full marketing mix including Meta, Google, TikTok, email/SMS, marketplace, organic
- •Proficiency in SQL and Python/notebooks, statistical reasoning, and building/validating metric models
- •Ability to translate marketer intuition into rigorous structure with strong opinions on important metrics
- •Hands-on experience designing and interpreting incrementality tests including geo holdouts, matched-market testing, conversion lift, and power analysis
- •Experience with MMM either hands-on or through vendor/partner management
- •Strong written and verbal communication skills to explain measurement tradeoffs and model logic to non-technical stakeholders
What You'll Do
- •Design analytical models and metric logic for marketing intelligence layer
- •Define schemas encoding marketing tradecraft
- •Own accuracy and judgment of metrics and attribution
- •Specify models and collaborate with data engineering and AI teams
- •Guide incrementality testing strategy and run power analysis
- •Support MMM strategy, vendor evaluation, and model calibration
- •Partner with Paid Media and Growth Strategy teams to design tests and translate results into budget recommendations
Nice to Have
- •Familiarity with modern warehouse/analytics stacks such as BigQuery and dbt
- •Agency or multi-brand background with pattern recognition across accounts
- •Experience building attribution models, forecasting/MMM, or internal analytics dashboards
- •Experience with CDPs, server-side tracking, clean rooms, exposure logs, or other privacy-safe measurement environments
Benefits
- •Unlimited PTO and US holidays
- •Remote-first culture with hybrid work expected near New York or Lisbon HQs
- •Company-sponsored medical, dental, and vision coverage
- •Robust 401(k) program with company match and profit-sharing
- •Flexible parental leave
- •Opportunities for interdisciplinary growth and skill expansion
About Darkroom
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
Los Angeles, CA, US
10 - 50
Advertising & Marketing