New York•Florida•New Jersey•Texas
Hybrid
Director
Full Time
content marketingbrand marketingcreator marketingB2B marketingAI toolingpipeline accountabilitydirector level
Requirements
- •5+ years in content, brand, or creator marketing with B2B or pipeline accountability
- •Experience owning content accountable to business metrics and pipeline
- •Knowledge of DTC, e-commerce, performance marketing, social commerce, AI tooling
- •Experience sourcing, negotiating, and briefing creators
- •Public track record such as newsletter, bylines, brand account growth, or campaigns
- •Ability to manage and get output from non-reporting team members
- •Experience working with AI tools like Claude or ChatGPT daily and shipping work with them
What You'll Do
- •Define and defend brand narrative and positioning for Darkroom and Shadow
- •Work with VP of Marketing on content funnel and strategy to build pipeline
- •Build LinkedIn presence including company page and executives' accounts with video content
- •Decide on creator partnerships, source and negotiate with creators, write briefs, and set creator strategy
- •Own content for email and newsletter campaigns
- •Develop Shadow's content funnel from posts to webinars and lead magnets
- •Collaborate on paid copy with designer, video editor, and performance team
- •Provide editorial direction and review content for consistency
- •Create content programs from events and activations
- •Measure content performance with Marketing Ops using metrics like reach, follower growth, and conversion
Nice to Have
- •SaaS or martech experience
