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    Senior Retention Specialist, Copy & Content

    Darkroom
    Brazil•Argentina•Colombia•Mexico•Portugal•Spain
    Remote
    Senior
    Full Time
    remotemarketingcopywritingemail_marketingsms_marketingsenior

    Requirements

    • •3–5+ years of experience writing marketing copy, with meaningful time in email, SMS, or lifecycle marketing
    • •Strong portfolio demonstrating effective copywriting
    • •Excellent short-form copywriting skills (subject lines, preheaders, body, CTAs, SMS)
    • •Ability to explain technical products simply and make subscription upgrades appealing
    • •Experience writing for SaaS, app, or connected-device brands is a strong plus
    • •Experience writing funnel copy: lead capture, opt-in, welcome series, first-conversion, onboarding sequences, subscription activation messaging
    • •Experience writing loyalty, rewards, and win-back programming
    • •Comfortable working from segmentation strategy, writing distinct copy for distinct audiences
    • •Ability to direct design with clear creative briefs and useful feedback
    • •Fluency in Figma for reviewing and approving designs
    • •Ability to manage a high-volume marketing calendar confidently
    • •Detail-oriented about proofing, links, personalization tokens, and brand consistency
    • •Ability to take feedback well, iterate quickly, and present/defend creative choices
    • •Working knowledge of enterprise ESPs like Braze, Salesforce Marketing Cloud, Iterable, Customer.io or comparable

    What You'll Do

    • •Write email and SMS copy for campaigns, flows, and automations across the client's program, from lead capture through activation, loyalty, and repeat purchase
    • •Develop and maintain the client's marketing calendar, sequencing campaigns against strategy and flagging capacity risks
    • •Write creative briefs for the design team and give clear, specific direction on asset requirements
    • •Review and approve designs in Figma, leaving actionable feedback and shepherding assets to final
    • •Own the brand voice and copy guidelines for the client, maintaining tone consistency as output scales
    • •Partner with the CRM Specialist to align copy, segmentation logic, and dynamic content in the build
    • •Proof every send before it goes out, checking copy, links, personalization, and rendering
    • •Review performance with Associate Director and translate learnings into next round of copy tests

    Nice to Have

    • •Experience writing for SaaS, app, or connected-device brands
    • •Working knowledge of enterprise ESPs (Braze, Salesforce Marketing Cloud, Iterable, Customer.io)

    Benefits

    • •Unlimited PTO plus local holidays relevant to your hub
    • •Remote-first culture with hybrid work expected near New York or Lisbon HQs
    • •Flexible parental leave
    • •Opportunities for growth and interdisciplinary exposure

    About Darkroom

    Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.

    Los Angeles, CA, US
    10 - 50
    Advertising & Marketing