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    Associate Director, Programmatic

    Darkroom
    New YorkFloridaNew JerseyTexas
    Hybrid
    Senior
    Full Time
    28 days ago
    programmaticpaid mediaamazon dspCTVOLVretail media networkspaid socialremotesenior rolemarketing

    Requirements

    • 6-8+ years of programmatic media experience in agency or high-growth brand environment
    • Deep experience with Amazon DSP
    • Strong experience planning or activating CTV and OLV campaigns
    • Experience with Retail Media Networks and audience-led media environments
    • Hands-on Paid Social media buying experience across at least two of Meta, TikTok, Reddit, or Pinterest
    • Ability to build programmatic strategies connecting to business outcomes and incrementality
    • Strong understanding of programmatic buying models, inventory quality, audience strategy, frequency management, supply paths, brand safety, and measurement limitations
    • Experience with streaming video, display, high-impact, contextual, publisher-direct, and DSP-based media
    • Comfort building test plans, media forecasts, budget recommendations, and client-facing measurement readouts
    • Experience partnering with analytics or measurement teams on incrementality testing, lift studies, clean rooms, exposure logs, or MMM inputs
    • Strong client communication skills
    • High ownership mindset
    • Comfort operating in a remote, fast-moving, high-accountability environment

    What You'll Do

    • Build and lead programmatic media capability across Amazon DSP, CTV, OLV, Retail Media Networks, display, and high-impact media
    • Lead strategy, planning, activation, optimization, and measurement for programmatic campaigns
    • Serve as internal subject matter expert for Amazon DSP, retail media, streaming video, connected TV, online video, and programmatic buying strategy
    • Develop test plans connecting programmatic investment to business outcomes
    • Partner with Analytics and Growth Strategy to design incrementality-minded test structures
    • Build client-facing narratives about programmatic's role in growth systems
    • Evaluate programmatic partners, publishers, DSPs, RMNs, and measurement vendors
    • Establish programmatic best practices, SOPs, QA standards, pacing rules, and reporting expectations
    • Collaborate with Creative to define channel-specific creative requirements
    • Create case studies proving programmatic's incremental impact
    • Educate Paid Media team on programmatic strategy and platform capabilities
    • Help define long-term roadmap for programmatic practice
    • Work with Shadow product team to enhance programmatic backbone
    • Manage Paid Social campaigns across Meta, TikTok, Reddit, and Pinterest when programmatic priorities are lighter

    Nice to Have

    • Experience with MMM, MTA, and strong measurement points of view
    • Ability to interpret incrementality test data and translate into media strategy
    • Experience managing programmatic and paid social together with a full-funnel strategy point of view
    • Hands-on experience across full Paid Social set (Meta, TikTok, Reddit, Pinterest)

    Benefits

    • Unlimited PTO and US holidays
    • Remote-first culture with hybrid work expected near New York or Lisbon HQs
    • Company-sponsored medical, dental, and vision coverage
    • Robust 401(k) program with company match and profit-sharing
    • Flexible parental leave
    • Interdisciplinary growth opportunities

    About Darkroom

    Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.

    Los Angeles, CA, US
    10 - 50
    Advertising & Marketing