New York
Remote
Director
Full Time
about 1 month ago
paid mediaDTCeCommerceMeta expertgrowth marketingleadershipNew York
Requirements
- •10+ years in paid media and growth marketing with 7+ years in DTC/eCommerce
- •Proven Meta expert managing $10M+ monthly spend and scaling eCommerce brands across Beauty, CPG, Apparel, and Skincare
- •Deep understanding of media measurement, MMM/MTA, and latest Meta and platform updates
- •Prior experience leading media teams within top-tier agencies or scaling internal brand media functions
- •Mastery of the DTC P&L, contribution margin, and how traffic, CPM, CVR, and AOV interact to drive growth
- •Strategic yet deeply operational capable of designing a growth playbook and managing execution down to the platform level
- •Strong understanding of creative strategy and testing within Meta and how creative and media integrate for compounding performance
- •High EQ, low ego leader who thrives in fast-paced, client-facing, data-driven environments
- •Based in New York City with deep relationships and network within the digital performance ecosystem
- •U.S. work authorization
What You'll Do
- •Own media strategy across Meta, Google, TikTok, AppLovin, and emerging platforms with deep expertise in Meta performance, creative strategy, and measurement
- •Build and scale client P&Ls for DTC and omni-channel brands; model pro forma revenue, margin, and contribution scenarios
- •Develop innovative full-funnel growth strategies grounded in data, creative diversity, and performance insights
- •Partner with data and analytics teams to implement MMM, MTA, and in-platform attribution models; communicate insights clearly to clients and executives
- •Oversee client onboarding and ongoing strategy audits; ensure media plans ladder to profitable growth and scalable CAC/LTV dynamics
- •Lead monthly executive reviews with client leadership to assess performance, forecast growth, and ensure alignment across marketing and finance teams
- •Serve as the primary escalation point for client and internal challenges; operate as the accountable owner of performance and client satisfaction
- •Lead and scale a best-in-class Paid Media Department including Media Directors, Strategists, and Paid Social/Search Managers
- •Establish operational frameworks, workflows, and training systems to standardize excellence across all client accounts
- •Directly manage 10+ team members ensuring strong KPI accountability, time allocation, and client success metrics
- •Partner with Recruiting to hire elite media talent with a DTC and Meta-first mindset
- •Conduct quarterly reviews and establish growth plans that align with both individual and departmental goals
- •Build a culture of curiosity, testing, and accountability that attracts the most capable paid media minds in the industry
- •Oversee department-wide budgets, staffing, and financial performance ensuring efficient resource allocation and sustainable margins
- •Partner with Finance to own ad spend reporting, forecasting, and revenue contribution models
- •Collaborate with the CEO to refine service models, improve margin, and reduce churn through operational excellence and client success
- •Lead the creation of a unified reporting and mission control dashboard that visualizes performance, health, and growth across all client accounts
Benefits
- •Generous paid time off policy for work-life balance
- •Remote-first culture with hubs in Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona
- •Company-sponsored medical, dental, and vision benefits
- •Generous quarterly bonuses customized to role
- •Robust 401k program with company match, equity incentives, and profit-sharing after one year
- •Endless opportunities for growth through interdisciplinary approach and cross-functional collaboration
- •Flexible parental leave benefits
About Darkroom
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
Los Angeles, CA, US
10 - 50
Advertising & Marketing