San Francisco, CA•USA | Remote
Remote
Director
Full Time
1 day ago
VPSelf-ServeProduct-Led GrowthPLGVoice AIB2B SaaSLeadershipProduct Management
Requirements
- •8+ years of experience in product management, growth, or related roles with at least 3+ years in leadership positions
- •Proven track record of driving PLG growth in B2B SaaS, ideally in developer-focused or API-first products
- •Deep expertise across the full PLG funnel—from acquisition and activation through monetization and expansion
- •Strong analytical capabilities including SQL, experimentation design, and statistical analysis
- •Experience building and leading analytics teams or functions, with ability to define analytics strategy and infrastructure
- •Experience building and leading high-performing teams, with demonstrated ability to coach and develop talent
- •Track record of successful cross-functional leadership and executive stakeholder management
- •Comfort operating in high-growth, rapidly changing environments with ambiguous problems
- •Experience with products serving highly technical personas (developers, data scientists, engineers)
- •Understanding of API products, developer tools, and technical documentation
- •Familiarity with modern PLG tools and infrastructure (analytics platforms, experimentation frameworks, activation flows)
- •Strong command of product analytics platforms, data warehousing, and business intelligence tools
- •Ability to bridge business strategy and technical execution, translating between technical and non-technical stakeholders
- •Knowledge of SaaS pricing models, especially usage-based and credit-based approaches
- •Strategic thinker who can also roll up sleeves and execute hands-on when needed
- •Data-driven decision maker who balances quantitative insights with qualitative customer understanding
- •Strong communicator who can influence without authority and build consensus across diverse stakeholders
- •Bias toward action and experimentation with comfort in ambiguity and rapid iteration
- •Natural curiosity and learning orientation; stays current on industry trends and best practices
- •High integrity and ownership mentality—treats company goals as personal commitments
What You'll Do
- •Own and deliver growth in self-serve revenue, contributing significantly to Deepgram's ARR targets
- •Drive conversion rate of self-serve-led logos into enterprise contracts, working closely with Sales leadership
- •Define, track, and optimize the full-funnel metrics that matter—from acquisition through activation, engagement, monetization, and expansion
- •Establish quarterly and annual targets for self-serve growth and hold cross-functional teams accountable to shared KPIs
- •Develop and execute a comprehensive PLG strategy across Deepgram's three product lines (STT, TTS, Voice Agents)
- •Design and optimize user journeys from website to signup to activation to usage to monetization, eliminating friction at each stage
- •Build a high-velocity experimentation engine connecting hypothesis generation, execution, measurement, and learning
- •Translate insights from data, user research, and market trends into actionable growth initiatives
- •Build and lead the Self-Serve team, including Senior Growth Product Manager and Product Analyst functions
- •Lead and expand the Product Analyst function, ensuring analytics capabilities support self-serve initiatives and broader company needs
- •Provide strategic direction, coaching, and mentorship to develop world-class PLG and analytics talent
- •Foster a culture of data-driven decision making, customer empathy, and rapid iteration
- •Partner with VP of Product on broader product strategy and organizational development
- •Serve as the primary driver of alignment across Marketing, Product, Sales, Engineering, and Data teams for self-serve initiatives
- •Lead regular cross-functional meetings, OKR planning, and strategic reviews with executive leadership
- •Build trust and collaboration across departments, ensuring self-serve is treated as a shared company priority
- •Influence roadmaps and resource allocation across teams to support PLG objectives
- •Establish robust product analytics infrastructure unified across the entire user journey
- •Lead the Product Analyst function to ensure proper instrumentation, tracking, and reporting for all self-serve touchpoints and company-wide product analytics needs
- •Build dashboards and reporting systems that provide real-time visibility into funnel health and experiment performance
- •Drive adoption of analytics best practices across Product and Growth teams
- •Ensure analytics capabilities scale to support both tactical experimentation and strategic decision-making
- •Maintain deep understanding of developer personas, workflows, and decision-making processes across Deepgram's ICPs
- •Conduct and synthesize user research, competitive analysis, and market intelligence to inform strategy
- •Ensure voice of customer is embedded in every aspect of self-serve experience design
- •Stay current on PLG best practices and emerging trends in developer-focused B2B SaaS
Benefits
- •Medical, dental, vision benefits
- •Annual wellness stipend
- •Mental health support
- •Life, STD, LTD Income Insurance Plans
- •Unlimited PTO
- •Generous paid parental leave
- •Flexible schedule
- •12 Paid US company holidays
- •Quarterly personal productivity stipend
- •One-time stipend for home office upgrades
- •401(k) plan with company match
- •Tax Savings Programs
- •Learning / Education stipend
- •Participation in talks and conferences
- •Employee Resource Groups
- •AI enablement workshops / sessions
About Deepgram
Deepgram specializes in providing AI-powered speech-to-text technology that offers audio intelligence, text-to-speech, and voice agent API.
San Francisco, CA
100 - 250
AI & Machine Learning