Canada•United States
Remote
Senior
Full Time
💰CA$ 160,300 - CA$ 229,000
remotemarketingseniorlifecycle marketingPLGMarketo
Requirements
- •Experience specifically in lifecycle marketing, ideally in a PLG or self-serve motion
- •Proven track record of owning campaigns end to end and driving metrics like activation, retention, or renewal conversion
- •Hands-on experience building campaigns in Marketo or equivalent marketing automation platforms
- •Comfort working with data teams to validate record-level data and targeting logic
- •Ability to translate technical product or usage signals into credible messaging for developer/admin audiences
- •Familiarity with developer ecosystems, cloud infrastructure, or complex multi-product software platforms
- •Senior-level judgment and ability to independently own and drive programs
What You'll Do
- •Build and own lifecycle campaigns (email and in-product messaging) across Docker's Container and AI Platform products for end users and admins
- •Design and run large-scale programmatic sends to a base in the tens of millions using marketing automation tools
- •Automate first-touch flows for PQLs and inbound leads in partnership with BDR and renewals teams
- •Validate audiences and underlying signals with data and growth engineering teams before campaign sends
- •Manage suppression lists and contact governance to ensure compliance and proper messaging
- •Perform pre-send QA, launch monitoring, and troubleshoot issues in real time
- •Translate technical product usage signals into credible messaging for developers and admins
- •Shape and sequence strategy by prioritizing and sequencing work into a build queue and roadmap
- •Coordinate with design and agency partners to maintain campaign quality and turnaround
- •Operationalize reporting by owning naming, tracking, and reporting on programs
Nice to Have
- •Ability to write SQL is a plus
Benefits
- •Remote-first work environment with offices in Seattle and Paris
- •Flexible schedule management
- •Generous PTO, quarterly Whaleness Days, and end-of-year Whaleness break
- •Home office setup support
- •Technology stipend of US$100 net per month
- •Annual learning and development stipend
- •16 weeks paid parental leave after six months
- •Equity for all full-time employees
- •Comprehensive medical, retirement, and paid holiday benefits varying by country
- •Docker swag
About Docker
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Palo Alto, CA
500 - 1000
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