Senior Manager, Integrated Media Planner (Remote)

Remote

Senior

Full Time

18 days ago

💰$178,500

remotemedia planningmarketingsenior

Requirements

•10+ years of progressive experience in media planning roles.
•Significant agency-side experience in integrated campaign planning across brand and direct response contexts preferred.
•Hands-on expertise planning and managing TV, CTV, YouTube, and offline campaigns.
•Deep understanding of linear TV buying, programmatic and reserved buy CTV, YouTube reservation vs. auction dynamics, and offline media planning for large national multi-channel campaigns.
•Proven experience managing media agency relationships, including briefings, negotiations, performance reviews, and optimization.
•Hands-on experience with media mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing.
•Strong analytical skills, comfortable with GRP/TRP/reach & frequency analysis and building ROI projections.
•Ability to design cohesive integrated campaigns where traditional and digital channels work in concert.
•Excellent communication skills to articulate complex media strategies and recommendations to executives and cross-functional stakeholders.
•Some client-side and agency experience in US media.

•Own development and execution of integrated media plans that drive product awareness and profitable new customer acquisition across TV, CTV, YouTube, OOH, radio, and emerging channels.
•Lead reporting and analysis of campaign performance across brand and direct response objectives.
•Translate data into clear, actionable recommendations and secure stakeholder buy-in for optimization strategies.
•Build and optimize the infrastructure for media buying—including measurement frameworks, vendor partnerships, process documentation, and team training.
•Manage media agency relationships end-to-end, lead briefings and negotiations, optimize media mix to maximize ROI, and build measurement frameworks that connect brand awareness efforts to user acquisition.