Senior Growth Marketing Manager (Subscriptions)

Remote•USA (Remote)

Remote

Senior

Full Time

💰$178,500

remotepaid parental leavestock optionshealth benefitsflexible hours

Requirements

•7+ years of experience in digital advertising roles
•2+ years of experience in paid acquisition for freemium consumer subscription apps preferred
•Experience with strategic planning and execution in digital marketing platforms (app store ads, paid social, mobile app networks)
•Hands-on expertise standing up paid subscription programs from scratch
•Track record of scaling subscriber growth profitably against LTV and payback
•Experience driving subscription growth within an established, high-traffic product where subscription revenue is secondary preferred
•Experience partnering with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation
•Ability to execute highly complex and ambiguous projects
•Advanced analytical and measurement abilities including app economics, incrementality/lift testing, modeling, and data analysis
•Excellent communication skills

•Drive profitable acquisition of paid subscribers
•Support strategy and planning for new paid advertising initiatives to scale subscriptions
•Launch new ad channel tests and measure incremental lift
•Execute in-market tests for new creative and messaging
•Manage high priority marketing campaigns including planning, execution, testing, optimization, and analysis
•Create and execute new marketing program for paid subscriptions
•Deliver results from new channel testing, creative testing, and optimize paid subscriber conversion

•Experience driving subscription growth within an established, high-traffic product where subscription revenue is a secondary revenue model