US - Remote
Remote
Senior
Full Time
7 days ago
💰$150,000 - $175,000
remoteB2BABMdigital marketingsenior
Requirements
- •Bachelor's Degree in Marketing, Business, or related field or equivalent experience
- •6–8 years of progressive B2B digital marketing experience with strong emphasis on ABM and integrated campaign leadership
- •Proven ability to build and scale ABM programs that drive pipeline impact, deal acceleration, and account expansion
- •Deep understanding of enterprise buying groups, complex sales cycles, and multi‑stakeholder decision processes
- •Advanced proficiency with Salesforce, HubSpot, and related CRM/MAP platforms
- •Expertise across key digital channels—email, paid media, retargeting, content syndication, and landing page optimization
- •Strong analytical, communication, and stakeholder management skills, with executive‑ready presentation capabilities
- •Working knowledge of CAN-SPAM, GDPR, CCPA, and related compliance standards
- •Ability to travel up <10% as business needs require
- •Must be legally authorized to work in United States; Elite does not provide employment sponsorship for this position
What You'll Do
- •Lead the development, execution, and optimization of ABM programs including 1:1, 1:few, and 1:many strategies for enterprise and strategic accounts
- •Partner with Sales and Sales Operations to define account tiering, prioritization models, buying group mapping, and engagement frameworks
- •Build multi-touch, multi-channel ABM programs aligned to buyer journeys—including personalized content, digital ads, outreach plays, and event strategies
- •Develop account intelligence and insights to inform personalization, messaging, and sales motions
- •Create ABM playbooks, campaign blueprints, and toolkits to drive consistency across Marketing, SDR, and Sales teams
- •Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities
- •Orchestrate coordinated account engagement across Marketing, SDR, and Sales
- •Build and manage integrated campaign strategies aligned to priority segments, verticals, and customer needs
- •Translate commercial strategy and market insights into campaign roadmaps with clear objectives, KPIs, and pipeline coverage goals
- •Own the campaign planning and documentation infrastructure, including the marketing campaign calendar, cross-functional planning processes, briefs, timelines, and delivery standards
- •Develop campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and partner channels
- •Identify whitespace and segment opportunities to accelerate acquisition, influence opportunities, and expand market presence
- •Ensure integrated campaigns seamlessly connect with ABM programs and sales plays for a cohesive buyer experience
- •Own full‑funnel ABM & digital campaign execution across email, paid media, retargeting, social, third‑party programs, webinars, events, and landing pages
- •Personally build and launch campaigns—creating assets, workflows, and engagement journeys directly in HubSpot and supporting tools
- •Build and optimize personalized journeys informed by account signals, intent data, and behavioral insights
- •Ensure strong CRM/MAP alignment and flawless activation across Salesforce, HubSpot, and integrated tools
- •Maintain high execution standards including briefs, timelines, QA, documentation, and recurring optimization cadences
- •Partner with Sales Enablement to deliver targeted materials and coordinated outreach aligned to ABM and campaign initiatives
- •Define and track KPIs tied to pipeline influence, account engagement, deal acceleration, conversion, and ROI
- •Monitor performance using dashboards, analytics, and intent/behavioral data—delivering clear, executive-ready insights and recommendations
- •Operate with a test‑and‑learn mindset: run rapid A/B tests, iterate weekly, and optimize based on real-time data
- •Make data-driven recommendations for budget allocation, channel mix, and ABM/digital technology optimization
- •Thrive in a builder, scrappy environment by developing creative solutions and executing quickly and effectively
- •Perform other duties as assigned to support departmental and company objectives
Nice to Have
- •Role requires the following physical capacity: Sedentary: primarily desk/computer work
Benefits
- •Competitive Compensation Package ($150,000 - $175,000 base salary + variable component)
- •Comprehensive Healthcare Coverage (Health, Dental, Vision)
- •Retirement Savings Plan with an Employer Contribution
- •Professional Development Opportunities
- •Time Off
- •Wellness Initiatives
- •Employee Assistance Program
- •Generous Global Parental Leave
- •Calm, free premium subscription
- •Employee Discount Program