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    Principal Program Manager, Go-To-Market

    GitLab
    Remote, Canada; Remote, United States
    Remote
    Senior
    Full Time
    about 19 hours ago
    💰$203,200 - $345,600
    remoteAIprogram managementgo-to-marketproduct marketing

    Requirements

    • Program management experience in go-to-market within high-tech industry
    • Experience with complex, multi-stakeholder and cross-functional initiatives
    • Experience building and scaling program operations in large distributed organizations
    • Hands-on experience with AI agents and automations used in production
    • Track record of converting manual work into AI workflows and driving adoption
    • Ability to establish launch and program frameworks without adding busywork
    • Strong understanding of product releases and their impact on go-to-market teams
    • Bias to action with clear risk definition and options
    • Habit of measuring success by pipeline, adoption, or consumption rather than activity counts
    • Ability to manage multiple high-stakes workstreams without losing quality or trust
    • Clear communication and decision facilitation with executives
    • Influence without direct authority including with senior leaders
    • Fluency with project tools with AI automation and ability to use GitLab
    • Ability to travel if needed and comply with travel policy

    What You'll Do

    • Own go-to-market execution for Product & Technical Marketing including minor and major launches
    • Redesign launch operating model with AI agents
    • Run program management on initiatives spanning Product Management, Product Design, Growth Marketing, Comms, Social, and Field Enablement
    • Convert manual work into AI workflows
    • Design decision stages and optimize for decision velocity
    • Institutionalize scalable launch framework and portfolio program practice
    • Ship AI-powered workflows to reduce manual coordination
    • Provide leadership with context for decision making
    • Align go-to-market functions
    • Codify program processes for continuous improvement
    • Ensure quality and market-facing deliverables
    • Partner with AI Transformation Owner for workflow adoption and governance
    • Escalate issues early with clear asks
    • Protect team focus with efficient meetings and working sessions
    • Close the loop on results with data team and feed learnings into next cycle

    Benefits

    • Benefits to support health, finances, and well-being
    • Flexible Paid Time Off
    • Team Member Resource Groups
    • Equity Compensation & Employee Stock Purchase Plan
    • Growth and Development Fund
    • Parental Leave

    About GitLab

    GitLab is a web-based Git repository manager that offers a variety of features for software development teams.

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