Principal Product Marketing Manager, Competitive

Remote, Canada; Remote, United States

Remote

Senior

Full Time

💰$168,000 - $285,600

remoteAIDevSecOpsproduct marketingcompetitive strategy

Requirements

•Proven impact at the organizational and industry level
•Deep domain expertise in SDLC, DevSecOps, and agentic software development
•Track record of driving competitive positioning that delivers measurable win-rate impact
•Fluency in the AI/agentic coding landscape and competitor exposure areas
•Established thought leadership with industry recognition
•Experience briefing executives, investor relations, and industry analysts
•Ability to form and articulate a clear point of view quickly despite incomplete information
•Strong communication skills to translate complex technical concepts into clear narratives
•Practical experience using AI tools within your workflow
•Self-directed, data-driven mindset using win/loss insights to guide strategy

•Own GitLab's competitive positioning for AI and agentic software development end to end
•Own the operating rhythm that converts competitive signal into a position and action within days
•Give Product an opinionated read on what competitive movement means for roadmap sequencing
•Build the compete assets, plays, and objection handling the field uses against named competitors
•Define the sales motion that moves win rate and measure its effectiveness
•Partner with Growth and Campaigns on competitor displacement campaigns
•Brief Investor Relations, industry analysts, sales, and executive leadership with competitive-landscape narrative
•Raise the competitive bar across the PMM team
•Ability to travel if needed and comply with the company's travel policy