New York
Hybrid
Director
Full Time
💰$175,000 - $220,000
cryptodigital-assetsmarketing-leadershipbrand-buildingAI-augmented-marketingremote-first
Requirements
- •Significant experience in marketing leadership at a crypto or digital-asset firm
- •Deep understanding of the crypto market, its participants and its culture
- •Track record of building or transforming a brand in a fast-moving, commercially-driven environment
- •Strong communication skills
- •Exceptional fluency in English, both written and spoken
What You'll Do
- •Own and execute the complete rebrand and repositioning of Keyrock in the market
- •Define and drive the marketing strategy across institutional and crypto-native audiences
- •Build a premium, forward-looking brand identity
- •Push information into the market to gain attention and credibility
- •Partner closely with the CCO and commercial team to drive measurable commercial impact
- •Build and lead a small, high-impact team augmented by AI tooling
- •Shape how Keyrock is perceived as the industry converges with traditional finance
Nice to Have
- •Experience positioning a firm through a TradFi/crypto convergence narrative
- •Exposure to publicly listed or IPO-track companies
- •Familiarity with EU regulatory environment (MiCA) and how it shapes marketing and financial promotions
- •Experience working with or building AI-augmented marketing functions
Benefits
- •Step-up opportunity to own the function globally and shape the brand from scratch
- •Transformation moment to pivot the firm's market position
- •Commercial partnership with commission upside
- •Lean and AI-augmented team with no bureaucratic bloat
- •Global footprint with offices across EU, UK, US and Switzerland
- •Competitive base compensation package ranging from $175,000 to $220,000 per annum
- •Attractive global benefits
- •Performance-based variable compensation
- •Annual team retreats dedicated to strategy, celebration, and team activities
About Keyrock
Keyrock develops scalable, transparent proprietary algorithmic technologies to increase the liquidity of financial assets.
Belgium
100 - 250
Finance