United States
Remote
Senior
Full Time
3 days ago
💰$ 96,000 - $ 192,000
cryptofintechSEOcontent strategyAI toolsremote
Requirements
- •At least 5 years in content strategy, SEO content, or content program management, ideally within fintech, crypto, or financial services
- •Demonstrated experience managing content programs across multiple stakeholders or teams simultaneously
- •Hands-on experience using AI writing tools with a strong editorial eye for AI output quality
- •Familiarity with AEO concepts: answer optimization, LLM citation patterns, and entity-based content strategy
- •Solid understanding of SEO fundamentals: keyword intent, content structure, on-page optimization, and how content drives organic visibility
- •Strong written communication skills — you can rewrite a vague brief into a clear, actionable one in minutes
- •Organized, process-driven, and comfortable operating in a fast-moving, high-volume environment
- •Open to candidates based in Canada, the US, the UK, or the EU
What You'll Do
- •Own the end-to-end pipeline of AI-generated content briefs across all product pods and regional markets
- •Review, edit, and approve Claude-generated briefs before distribution maintaining the quality layer that automation cannot replicate
- •Translate complex AEO data, citation metrics, and AI visibility performance into clear, actionable language for product pod leads and regional marketing managers
- •Serve as the primary point of contact between the AEO team and product pod leads, building trusted working relationships with regional marketing managers worldwide
- •Run briefing sessions, onboard new pods to AEO workflows, and create enablement resources that help non-SEO stakeholders understand and act on AI visibility data
- •Establish and maintain quality standards for all AEO content output, flagging compliance-sensitive content for editorial review before it reaches pods
- •Monitor the accuracy of AI-generated briefs against Profound intelligence data and Ahrefs research, continuously improving prompt inputs and templates based on output feedback
- •Track brief delivery cadence across pods and regions, reporting on pipeline health to the Director and escalating strategic AEO opportunities to leadership
- •Support regional localization workflows and collaborate with AEO team members to improve workflow outputs and reduce manual review load over time
Nice to Have
- •Background in fintech, crypto, or financial services content
- •International SEO or localization experience, with multilingual capability a strong bonus (especially Spanish, German, French, Portuguese, or Japanese)
- •Experience with tools like Ahrefs, Semrush, Profound, or similar AEO/SEO platforms
- •Comfort working with structured data, content audits, and performance reporting
About Kraken
Kraken is a cryptocurrency exchange platform that provides parachain auctions, staking, and index services.
San Francisco, CA
1000 - 5000
Finance