United Kingdom•Canada•Portugal•Spain•Poland•Ireland•Germany•United Arab Emirates•Brazil•Romania
Remote
Senior
Full Time
3 days ago
remotecryptoperformance marketingpaid acquisitionsenior
Requirements
- •6+ years of hands-on performance marketing experience with a clear track record of building or running paid acquisition programs at scale in a high-growth environment
- •Demonstrated success running multi-million-dollar paid budgets across a mix of channels with accountability for CAC and payback
- •Deep hands-on experience across major performance channels: Meta, Google, TikTok, YouTube, X, Reddit, and programmatic
- •Strong command of attribution, MMPs (Appsflyer, Branch), and incrementality measurement
- •Sharp creative instincts with ability to brief, review, and iterate on creative
- •Analytical depth with proficiency in spreadsheets, dashboards, and SQL-adjacent work
- •Comfortable being both strategist and operator
- •Crypto knowledge or deep fluency in crypto, trading, or an adjacent high-intent category
- •Thrives in a fast-paced, remote, outcome-driven environment
What You'll Do
- •Own the global performance marketing strategy across every paid channel Breakout invests in - Meta, Google, TikTok, X, Reddit, YouTube, programmatic, endemic crypto media, and beyond
- •Set and manage budget, forecasts, and channel mix across regions and customer segments, with full accountability for CAC, payback, and ROAS against targets
- •Run every ad account daily - briefing, building, launching, optimising, and killing campaigns
- •Partner with Performance Creative Designer to design, test, and iterate creative across video, static, and motion
- •Build and maintain a structured testing roadmap across new and emerging channels with clear success criteria and kill rules
- •Work with Analytics and BI to build measurement and attribution infrastructure - MMP implementation, pixel hygiene, server-side tracking, incrementality testing
- •Partner with Lifecycle, Content, Affiliate, and Product teams to connect paid to the full funnel
- •Partner with Payward’s (Kraken’s) performance marketing team to trade frameworks, channel learnings, and live test results
- •Translate test learnings into repeatable frameworks, playbooks, and documentation
- •Present results, forecasts, and strategic bets directly to Breakout and Kraken leadership
- •Additional duties and responsibilities as assigned
Nice to Have
- •Prior experience in prop trading, leverage trading, futures, or regulated financial products
- •Experience running global, multi-region paid acquisition with localised channel mixes and budgets
About Kraken
Kraken is a cryptocurrency exchange platform that provides parachain auctions, staking, and index services.
San Francisco, CA
1000 - 5000
Finance