United States•Canada
Remote
Senior
Full Time
about 22 hours ago
💰$ 110,400 - $ 220,800
remotecryptoweb3performance marketinguser acquisitionpaid mediagrowth marketing
Requirements
- •5+ years of hands-on performance marketing experience
- •Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up
- •Proven track record running structured tests, pilots, or growth experiments
- •Comfortable with analytics tools, attribution models, and performance metrics
- •Strong communication skills to simplify complex learnings for stakeholders
- •Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch
- •Crypto native and/or crypto/web3 experience required
What You'll Do
- •Build, prioritize, and maintain a strategic testing roadmap across new and novel paid channels
- •Rapidly analyze performance, distill insights, and determine whether to scale, iterate, or cut channels with a focus on hitting aggressive CAC and payback targets
- •Evaluate high-potential channels such as web3 DSPs, endemic web3 publishers, emerging social platforms, gaming, beta opportunities and new ad products
- •Partner closely with in-house creative team to develop and test new formats for emerging channels
- •Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition
- •Work with analytics, product, and BI teams to set up tracking, measurement, and post-test analysis
- •Align with brand, lifecycle, and product marketing to connect learnings across the funnel
- •Turn test learnings into repeatable frameworks, best practices, and internal documentation
- •Present insights, trends, and recommendations to stakeholders in a clear, structured way
- •Additional duties and responsibilities as assigned
Nice to Have
- •Experience with nontraditional or emerging platforms
- •Curious & experimental mindset constantly exploring what’s next in paid growth
- •Data-driven with strong ability to model performance, assess signal, and kill tests quickly
- •Creative problem-solver who knows how to make unconventional channels workable and measurable
- •Fast executor comfortable running multiple small-scale tests simultaneously
- •Strategic thinker who understands how micro-tests ladder to macro business outcomes
- •Comfortable with ambiguity and thrives in fast-paced, high-growth environments
About Kraken
Kraken is a cryptocurrency exchange platform that provides parachain auctions, staking, and index services.
San Francisco, CA
1000 - 5000
Finance