Performance Marketing Strategist - Breakout

United States

Remote

Senior

Full Time

3 days ago

💰$ 110,400 - $ 220,800

cryptoperformance marketingpaid acquisitionremotesenior level

Requirements

•6+ years of hands-on performance marketing experience with a track record of building or running paid acquisition programs at scale in a high-growth environment.
•Demonstrated success running multi-million-dollar paid budgets across a mix of channels with accountability for CAC and payback.
•Deep hands-on experience across major performance channels: Meta, Google, TikTok, YouTube, X, Reddit, and programmatic.
•Strong command of attribution, MMPs (Appsflyer, Branch), and incrementality measurement.
•Sharp creative instincts with ability to brief, review, and iterate on creative alongside designers.
•Analytical depth with proficiency in spreadsheets, dashboards, and SQL-adjacent work.
•Comfortable being both strategist and operator, able to pitch, build, launch, and analyze campaigns independently.
•Crypto knowledge or deep fluency in crypto, trading, or an adjacent high-intent category.
•Ability to thrive in a fast-paced, remote, outcome-driven environment.

•Own the global performance marketing strategy across every paid channel Breakout invests in - Meta, Google, TikTok, X, Reddit, YouTube, programmatic, endemic crypto media, and beyond.
•Set and manage budget, forecasts, and channel mix across regions and customer segments, with full accountability for CAC, payback, and ROAS against targets.
•Run every ad account daily, briefing, building, launching, optimising, and killing campaigns on platforms like Meta Ads Manager, Google Ads, TikTok Ads Manager.
•Partner with Performance Creative Designer to design, test, and iterate creative at volume across video, static, and motion.
•Build and maintain a structured testing roadmap across new and emerging channels with clear success criteria and kill rules.
•Work with Analytics and BI to build measurement and attribution infrastructure including MMP implementation, pixel hygiene, server-side tracking, incrementality testing.
•Partner with Lifecycle, Content, Affiliate, and Product teams to connect paid acquisition to full funnel activation and retention.
•Collaborate with Payward’s (Kraken’s) performance marketing team to trade frameworks, channel learnings, and live test results.
•Translate test learnings into repeatable frameworks, playbooks, and documentation for the marketing organization.
•Present results, forecasts, and strategic bets directly to Breakout and Kraken leadership.
•Perform additional duties and responsibilities as assigned.

•Prior experience in prop trading, leverage trading, futures, or regulated financial products.
•Experience running global, multi-region paid acquisition with localized channel mixes and budgets.