United States
Remote
Senior
Full Time
💰$ 83,400 - $ 166,800
performance marketingcreative designsenior rolecryptofintechAI videovideo editingpaid static adsmulti-market localization
Requirements
- •5+ years in performance creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or regulated categories
- •Portfolio proving experience with paid static, video cuts, AI-generated/assisted pieces, and tested concepts
- •Strong layout, hierarchy, type and composition skills for multiple languages and thumbnail sizes
- •Platform-native instincts for Meta, TikTok and YouTube with ability to adapt ideas per platform
- •Real video skills from concept to finished, sound-designed cut
- •High-level command of gen AI video and image tooling with shipped work
- •Experience with structured creative testing programs and fluency in relevant metrics (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS)
- •Fluency in internet and meme culture with comedic timing
- •Ability to work fast without sloppiness and handle multiple review rounds and late changes
- •Comfort working within regulatory constraints and market-specific requirements
- •Solid copywriting instinct with plain language, value-first approach
- •Proficiency in Figma and Adobe CC (After Effects, Premiere, Photoshop) and strong genAI skills
- •Curiosity about investing and crypto and ability to make the space understandable
What You'll Do
- •Own paid static for Kraken Consumer across product launches, campaigns, promotions and always-on activity
- •Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X, adapting to each platform's specs and native feel
- •Concept and cut performance video so campaigns ship as complete cross-format sets
- •Produce AI-generated and AI-assisted video and imagery, using AI as a core production method
- •Pitch culturally timely, internet-native concepts and build winners into creative pillars
- •Version and localize creative at scale across markets, languages, formats and regulatory requirements
- •Build creative designed to be tested and interpret test results to inform next creative iterations
- •Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea
- •Maintain high craft standards and keep files clean for team use
About Kraken
Kraken is a cryptocurrency exchange platform that provides parachain auctions, staking, and index services.
San Francisco, CA
1000 - 5000
Finance