United Kingdom•Philippines•United States•Belgium•France•Ireland•Georgia•Spain•Portugal
Remote
Senior
Full Time
9 days ago
Requirements
- •5+ years in creative DTC advertising, A/B testing, with an emphasis on design over data
- •Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions
- •Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals
- •Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics
- •A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives
- •Actively engaged in industry trends, from DTC Twitter spaces to creative testing discussions, with a proactive approach to staying updated
What You'll Do
- •Creating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points
- •Organizing insights into queryable, structured systems that the team can use to generate creative ideas quickly
- •Tagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format
- •Turning research inputs into creative opportunities, briefs, hooks, and testable hypotheses
- •Improving the research infrastructure over time so it compounds instead of becoming a static swipe file
- •Connecting research outputs directly to creative performance and winner generation
- •Building structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs
- •Designing test matrices that allow the team to isolate variables and understand what is driving performance
- •Creating a high-velocity testing cadence with consistent launches and systematic iteration
- •Using performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations
- •Connecting creative tests to business metrics such as CAC, MER, LTV, spend level, and scaling constraints
- •Scaling winning concepts across new formats, funnels, channels, geographies, and products
- •Maintaining clear documentation of what has been tested, what has worked, and what should be tested next
- •Creating structured creative briefs that clearly define the hook, angle, persona, pain point, product mechanism, visual direction, format, objective, and funnel stage
- •Ensuring every brief is grounded in customer insight, research, performance data, and business priorities
- •Building reusable briefing systems that allow winning concepts to be adapted across SKUs and formats
- •Translating research and test learnings into repeatable creative frameworks
- •Mapping creatives to ToFu, MoFu, and BoFu stages with clear strategic intent
- •Creating briefs that help designers, copywriters, editors, and media buyers execute faster with fewer revisions
- •Improving briefing quality over time based on performance outcomes
- •Designing clear workflows from research → brief → production → QA → launch → analysis → iteration
- •Creating modular production systems that allow multiple formats, SKUs, and concepts to move in parallel
- •Defining ownership, handoffs, SLAs, and quality standards across creative production
- •Identifying and removing bottlenecks before they slow down output
- •Improving production speed without sacrificing creative quality or strategic clarity
- •Working with designers, copywriters, editors, media buyers, and operators to maintain a predictable launch cadence
- •Continuously improving and automating the production system where possible
- •Working closely with media buyers, creative teams, growth, operations, product, and other stakeholders to diagnose performance and production issues
- •Identifying bottlenecks early, before they affect scaling
- •Coordinating fast resolution across teams when creative output, testing velocity, or performance is blocked
- •Translating performance issues into clear creative or operational action steps
- •Ensuring learnings are shared across teams and channels
- •Helping scale creative output across multiple acquisition channels (e.g. Meta, Google, Tiktok, and other relevant channels)
About Maneuver Marketing
Maneuver Marketing is a natural supplement eCommerce brand.
Singapore
10 - 50
eCommerce