Europe•Croatia•United States
Remote
Senior
Full Time
B2B SaaSProduct MarketingGo-to-MarketIdentity Technology
Requirements
- •5+ years of Product Marketing experience, ideally within a B2B SaaS or technology environment
- •Strong experience with product positioning, market segmentation, personas, and go-to-market strategy
- •Solid understanding of how to adapt messaging across different markets, channels, and audiences
- •Hands-on experience with market research, competitive intelligence, and using customer insights to shape product and marketing decisions
- •Excellent communication and storytelling skills
- •Experience partnering across Product, Sales, Growth, and other cross-functional teams
- •Confidence working with CRM, marketing automation, analytics, and other marketing tools
What You'll Do
- •Own product positioning, messaging, and value propositions across key industries, customer segments, personas, and markets
- •Adapt product story to local market needs and regulatory requirements
- •Monitor market trends, emerging opportunities, and competitive landscape
- •Analyze competitors' positioning, pricing, and go-to-market strategies
- •Translate customer feedback, journey data, and performance insights into product priorities and campaigns
- •Lead go-to-market strategy for new products and features across priority segments and geographies
- •Partner with Growth Marketing on campaigns and demand generation
- •Provide Sales with training, presentations, case studies, and persona-specific messaging
Benefits
- •High-performing, people-first culture that values growth, fosters learning, and rewards success
- •Flexible work arrangements - remote, hybrid, or office-based
- •Unlimited PTO
- •Region-specific benefits tailored to location
- •Equity
About Microblink
Artificial intelligence platform that leverages computer vision and machine learning to bring the benefits of AI to every person on earth.
New York, NY, US
100 - 250
AI & Machine Learning